Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.

The Critical Role of Order Accuracy in Hospitality

The Impact of Order Accuracy on Customer Satisfaction
Order accuracy is the measure of how precisely a restaurant or hotel staff member fulfills a customer’s request. It’s a seemingly simple concept, but its implications are vast. In the hospitality sector, the goal is to consistently hit the mark of 100% order accuracy. This is because even a small mistake can lead to customer dissatisfaction, negative reviews, and ultimately, a loss of revenue.

To avoid errors, many servers and wait staff utilize tools like waist aprons with pockets, which allow them to carry notebooks and order books for recording orders accurately, rather than relying on memory alone. This practice is not only helpful but often essential in busy dining environments.

The Ripple Effect of Inaccuracy in Hospitality
In the restaurant industry, the importance of getting orders right cannot be overstated. A study by Toast, Inc. found that 73% of diners agree that restaurant technology improves their guest experience, which includes technology that aids in order accuracy source: Toast Tab. Restaurants that prioritize order accuracy can expect fewer customer complaints and a stronger reputation in the community, leading to repeat business and positive word-of-mouth.

Hotels also face significant challenges when it comes to order accuracy. Whether it’s a room service meal or the specifics of a guest’s room preferences, inaccuracies can sour a guest’s experience. According to a report by Qualtrics XM Institute, hotel guests who have a positive experience are 1.5 times more likely to return and are 1.7 times more likely to recommend the hotel source: Qualtrics. Therefore, hotels aim for an impressive 90% to 100% order accuracy rate to ensure guest satisfaction and encourage future bookings.

Benefits of High Order Accuracy
Customer Satisfaction: Accurate orders mean happy customers who are more likely to return.
Revenue Preservation: Correct orders prevent revenue loss from refunds or compensations due to mistakes.
Enhanced Reputation: A track record of accuracy bolsters the business’s image and can lead to increased patronage.
The Bottom Line for Hospitality Professionals
Whether you’re a manager, a server donning a server apron, or any other member of the hospitality team, striving for 100% order accuracy is crucial. Falling short can result in lost revenue and potentially jeopardize employment. In an industry where the margin for error is slim, and the competition is fierce, order accuracy is not just a metric—it’s a mission.

Buying A Franchise Vs Top Tier Direct Sales Business

Many people seem to think that buying a franchised business may be the way to own their own business, thereby owning their own future and securing financial independence.While this may be true for some, franchise ownership comes with it’s own set of inherent issues, some of which fly directly in the face of owning your own business and being your own boss. Let me say up front that I am not against franchising, I just believe that owning a franchise may not be for the true blue entrepreneur who must have total independence.

But let’s start at the beginning.

I have 2 friends who invested in a Direct Buy store. The capital required for start up was $300K for the franchise fee, $750K to acquire space and build a showroom, and they are required to pay a 22% royalty on sales, ostensibly to pay their share of corporate marketing, advertising, etc. Boom, right out of the gate you’re in the game for $1,000,000+. With the above business model, they sell a membership which gives people the opportunity to buy directly from over 700 manufacturers at confidential insider prices, just like the stores do. A sales staff must be hired and trained in sales. Meaning that the store owners, must already have or be willing to learn the necessary sales skill sets. Which also requires further investment in time, material and resources. The truth of the matter is that whatever type of business one starts, you should always be learning how to sell.

As in many small businesses, revenue must be grown and reinvested in the beginning. Which means that if you’re smart, you will put yourself on a minimum salary for anywhere from 2-5 years, until the business can actually support paying you a profit. Not in all cases, but in most. And most franchise companies won’t provide actual, real time information regarding the earnings potential. And if they do, they will generally use numbers before any expense deductions. That’s just not very helpful when trying to decide to invest a boatload of cash into a franchise.

So we’ve covered high start up costs and questionable profitability.

Keep in mind that in the above example, we’re not even talking about a McDonald’s store here folks. Not even a Burger King or Wendy’s. A McDonald’s start up can run between 500K and upwards of $3 Million, depending on the location. Now, if you already own a corporation that can support that kind of up front investment, this type of arrangement can make sense. But if you’re an individual with somewhat limited capital, I believe that investing in a top tier direct sales business is a much smarter investment.

Another factor to consider is that when you buy a franchise, you’re not just buying the right to use the franchisor’s name and a store, you’re buying the business plan as well. You’ll have to adhere to the design, price and appearance standards of the company in question. This limits the way that you are able to operate your franchise. This can help promote uniformity, however if you are a true entrepreneur, this will severely limit your creativity and independence, usually a death knell for the serial entrepreneur. Having said that, if you’re the type of person that needs to be micro managed and told what to do,how to do it and so forth, it might work out for you.

As far as royalty payments, it is what it is. However, keep in mind that these payments will eat into your profits.

Most companies have post term competition restrictions. Meaning that if you decide to open your own burger joint after a few years, due to standard non competition clauses, you would not be able to open a similar business after your agreement has run it’s term. In effect, you may be unknowingly limiting your opportunities to do business for many years after the expiration for your contract.

And there is also the chance of unfair termination. The slightest impropriety on your part, even unwittingly, may constitute cause for the franchisor to terminate it’s agreement with you. These include, but are not limited to, being late on a royalty payment, violating standard operating procedure or many others. And if you’re store happens to be not as profitable as a franchisor would like, trust me they will look for ways to pull the plug, leaving you no recourse. Now, in all fairness, most franchisors are not this strict but the possibility of losing your entire investment is a scary possibility.

There are other considerations also, such as encroachment, advertising fees, lack of legal recourse, and more.

Now let’s compare this to a top tier direct sales business. In most top tier direct sales models, there are different investment levels. This would be comparable to owning one corner versus another in a franchise model. Better location equals higher investment. For the purpose of this example let’s assume that there are 3 levels of investment:

Level 1: 1695.00 = $1000.00 Commission on the sale of this product.

Level 2: 8995.00 = $5000.00 Commission on the sale of this product.

Level 3: 14,995.00 = $9000.00 Commission on the sale of this product.

Total investment at all 3 levels = 25,685.00

Total Commission on sale of all 3 products = $15,000.00.

Let’s assume that you start at the top level and invest 26,685.00. This entitles you to commissions on all three products, meaning that if you sell all products to one customer, you earn $15,000.00 in total commissions. Two sales recovers your total investment. For the sake of simplicity, let’s say the cost of these two sales is 10% of the total commissions earned or 1500.00. This is an extremely high number, so that we can keep your ROI conservative. You’ve still recovered your initial investment back and then some, in only 2 sales. Also, there are negligible overhead costs, as you are working from your home office. In fact, these costs should be tax deductible, but I’m not a tax professional so be sure to check with yours. If you are doing what is taught, you should be able to recoup your initial investment within 60-90 days of getting started, most people sooner. After your initial 90 days you will have you’re sales funnel full and should begin seeing 1-2 sales minimum per month. Let’s assume that you make only sale of all three products per month per month for the remaining eight months after your 90 day start up period. 15K in commissions per month times eight months equals 120K, plus your original 30K in commissions that you earned in your first 90 days equals 150K. I’m no rocket scientist, but a 150K ROI from a 26K investment in 12 months is pretty impressive. From year two on, your direct sales business should be producing 250K or above in revenue. There are those who earn in excess of seven figures in this industry.

Quite obviously this doesn’t just happen, there is work involved. You must be working on your marketing, sales skills, etc. Some organizations offer total marketing support, even systems that can accelerate your marketing and sales efforts. We offer our associates a full marketing suite as well as full sales training and mentoring. We use a selling system known as Natural Selling, which is a dialogue based selling system. This is another point. What is your concept of selling? What if selling isn’t what you thought it was? What if there was a way to sell without the tension, stress, pressure and objections associated with traditional selling? There is and it’s what we teach.

So, as mentioned earlier, the potential ROI relative to capital invested is quite substantial.

There are many other advantages to operating a direct sales business from home. Such as no need to hire and baby sit high school kids. No royalty fees and other associated franchise ownership costs. The biggest benefit for me is the total independence that working from home provides me. No corporate messenger boy stopping by to tell me that my bathroom floors are not up to company code. (Don’t misunderstand, I’m all for clean bathrooms, just using an example.)

The fact that I get to take and pick up my grand daughter up from school is a huge bonus. And when she rambles her pretty little self into my home office to give me a hug, that’s pretty awesome too.

To your success.