Best Methods of Advertising Internet Marketing Business

In the world of e-commerce or online marketing, competition is truly extreme. In order to survive, an online merchant needs to be aware of the best internet marketing strategies and be able to execute them correctly. Using the wrong online advertising methods or poor execution can bring frustrating results. In this article, let us talk about two important internet marketing strategies for small business owners:

Promote Your Business Through Social Media Advertising

If you regularly use the internet, then perhaps you are already familiar with Social Networking communities such as Twitter, Facebook, MySpace and YouTube. Indeed, these social sites receive millions of visits each day from people of all ages, from all over the world. Thus, you can imagine how being a part of Social Networking Communities can help enhance your business marketing potential.

What are the advantages of participating in Social Networking Communities? Check out the following:

Build brand name recognition and strong image for your company.

Build stronger relationships with your customers.

Find a huge number of prospective customers or quality leads in one place.

Become more accessible to your market.

Try to interact with your niche so you can get to know their opinions about your company and/or product.

Benefit from the “word-of-mouth” done over the internet. If buying customers are satisfied with the quality of your products, you can be sure that you will earn positive reviews from them as well.

Promote Your Business Through Direct Mail Advertising

Direct mail marketing is a form of advertising that has been used by many businesses for a long time. Now that e-commerce has become popular, direct mail advertising through emails has proven to bring promising results for both big and small business owners. Actually, offline and online direct mail marketing techniques can be combined if you aim for better results. Below are the benefits you can get from direct mail advertising:

First of all, direct mail business advertising is one of the most cost-efficient methods which make it ideal for small businesses or entrepreneurs working on a limited budget. If you do not have a big budget, you can start with a low budget by sending postcards or emails to a small group and plan your next action based on the results.

You can customize the message you will include in your postcards or emails depending on the niche or group of recipients you are targeting. Since people may have different responses to marketing campaigns depending on their interest, age, or income bracket, a business owner can choose an approach that will initiate the best response from each group.

Flexibility is one thing that makes direct mail advertising more effective. Separate direct mail marketing campaigns can be launched targeting specific niches or groups. Direct mail marketing campaigns can be launched for different purposes. For instance, a business owner can send postcards or emails to a targeted market to introduce a new product, announce a sale or a big shop event, offer discounts, follow-up on customers who have previously bought from the shop, etc.

Copyright (c) 2010 Luie De Von

Direct Selling Network Marketing Consultant – 3 Ways to Build Your Team With the Web

Direct selling has been an accepted method of buying products on for the past hundred years. The ease of access and convenience of getting to know about product straight from direct sellers has kept shoppers fascinated in acquiring items from direct vendors. Statistics obtained from the World Federation of Direct Selling Associations (WFDSA) show that $ 114 Billion was generated in retail sales in year 2007 alone, suggesting that there is indeed plenty of earnings as a direct selling network marketing consultant. Also, the United States Direct Selling Association (DSA) revealed that fifty five percent of US adult has shopped through direct seller at some point in their lifetime, testifying the soundness of the target market.

Direct sales also provides the chances for monetary progression aside from having personalized contact with end users. Taking in direct selling network marketing consultants can certainly supercharge earnings. There are so many approaches to come up with a team, particularly with the help of current digital media.

Following are best 3 ways to recruit through the web:

1. Social Networking – Countless success stories of recruitment highlight the use of social networking internet sites like Facebook. Simple ideas like coming up with a page for your business, tagging friends in merchandise pictures, sharing fun tales on tips about how to make money by direct sales somehow or another entice the general public to participate or be a direct sales consultant too. Since social networks like Facebook enable others to like and re-post, your content can spread quickly, your group could very well grow quickly, and your target marketplace could get larger– all at no cost!

2. Use a Blog – An online diary that tells your experiences as a direct sales consultant is another effective approach to get other people compelled in the career. Describing your adventures, achievements and returns together with tips and tricks on how to devote oneself to the business are some ways a blog maybe useful to enroll people into direct selling. Including videos and podcasts keep your blog enjoyable and interactive too. Make sure your blog levels to opinions from happy clienteles and leave contact information so that people showing an interest in following your footsteps can readily get to you.

3. Helpful Content, Guest blogging, Community Threads – Submitting informative content in other people’s blogs, networks such as Linked In and commenting in community forums does miracles for visibility. The more visible you are, the easier for your target market to remember and for your future direct selling network marketing team to get in touch with you. Also, having access to these sites allow you to screen the applicants for your team– perhaps the ones that have best people skills, who communicate well and are eager to work would make the cut?

These are just three of the best ways to recruit a team online; using the internet as a medium to increase the size of your business and establish a network is easy and can be a lot of fun. Remember however, to be careful in taking care of the image that your product is speaking for. Spamming, over-tagging and ranting online are total turn-offs to your potential direct sales team. The key is striking a good harmony between stating the facts and plugging in the variety of interesting possibilities brought about by direct sales marketing.

Tips on How to Make Your Direct Mail Marketing More Effective

Some online marketers are overlooking the fact that direct mail marketing is very effective in promoting a business. It can now be done both offline and online. Let us discuss some direct mail marketing techniques that will definitely boost your company’s success.

Use postcards. Postcards are powerful tools you can use to encourage people to take positive action. Unlike a regular letter, they do not have to be opened so you can be sure that the recipient will see it. They contain short, simple messages that are quick to read and easy to understand. You can use some designs that will help in attracting more people’s attention.

The cost for creating, printing and mailing one postcard is far cheaper than a business letter. Since you are not going to use an envelope, it only means that you can save more. Furthermore, advertising with postcards make it easier for entrepreneurs to track the results of their campaign.

Offer a discount or a free gift. People love to receive discounts or freebies. The postcard you send out can also serve as a discount coupon or a voucher which will help them claim the free gift. The customer can simply take the card to your store to enjoy a discount or a freebie from their purchase. Or you can include a discount code that customers can use on their check-out from your online shop.

Offer a free trial. Offering free trials is one way of getting people’s attention and trust. It shows that you are confident about the quality of your products and services. It eliminates the risk so a customer would feel more at ease to accept your offer.

Use a personal tone. Avoid using a sales pitch that sounds like pure advertising. Instead, make your tone personal and friendly, as if you are speaking in front of a customer. Stress the benefits of what you offer. What’s in it for them? However, be careful not to overdo the sales talk. The subtle approach is usually more effective.

Use call-to-action words/phrases. Do not forget to use call to action words or phrases that tells the reader exactly what you want them to do. Should they check out your website? Order through telephone? Or visit your nearest store? Don’t leave your readers guessing. Give them exact instructions on what to do after they have read your postcard.

Use easy to read font. There’s no need to give your readers a hard time looking at your message. Choose a font style that is just the right size and is not straining to the eye.

Repetition is the key. Repetition is important. It is advisable to use a call-to-action phrase at the beginning, middle and end of your marketing copy. Don’t be afraid to repeat call-to-action words in your copy.

Use bulleted lists. To maximize space, use a bulleted list to highlight your main points or emphasize important ideas. Unnecessary words can be omitted since the list does not have to contain complete sentences. A reader can simply scan through the list and still understand what you’re trying to say.