Learn the Best Online Marketing Strategy Using Articles – 2 Simple Steps!

What is the best on-line marketing strategy? How can articles really help you? Well if you follow these simple tips you will find out why so many people are using it. Before we get into this, let me clarify a few things. I am not suggesting that other methods of marketing are not good.

Paid traffic strategies can be very effective. However if you are on a low budget, there is no other contender in my opinion. However, you need to be smart with your marketing strategy when you are using articles. Do not forget about how much you can do with the articles. What am I on about? Well, the smart article marketer will use their articles in many ways. Here is a simple two step strategy you can use:

1) Massive Direct Traffic: I often get asked, how many articles do you need to write? Well, you know what? How much can you write? You see only you can answer that question. I suggest you write as much as you feel comfortable with. As a guide, why not 3 or 5 a day? Go for it! The bottom line is, right here in this very article directory is a wealth of direct traffic waiting for you. So my first tip is get your daily agreed plan in order and write daily articles.

2) Leverage Social Media: A lot of people hang out on social media sites. The problem is they waste a lot of time there too. You need to use these hang outs to your advantage. Now that you have a massive amount of people in one place you need to direct them. Yes, you guessed it, direct them to your content. All you need to do know is sit back and watch the traffic rolling in.

Direct Marketing Disasters: 3 Non-Copywriting Mistakes That Kill Sales (It’s Just the Copywriter)

When you work with clients it can become all too clear that bad copywriting is not the only source of failure in marketing. However, in a classic case of CYA its can be the unfortunate soul brought in to write the copy who shoulders all of the blame when a project fails and also is the undisputed hero when it all succeeds.

Neither is actually the case. The copy is always the most obvious piece of any marketing activity but it is not the only piece.

Here are three other ways any given marketing campaign can fail even with the most brilliant copy:

1) Poor Or Absent Market Selection. Not selecting a target market at all or doing such a poor job of it that you are unable to target it effectively. Most business are not actually in the business of selling to everyone. We don’t sell laundry powder or disposable razors, etc. In most cases there are limits on who we sell to. So being crystal clear about who you are selling to makes the world of difference.

Amazing as it may seem, just getting crystal clear about who you are selling to makes a world of difference to the other people working on your marketing. Matching message to market makes a huge difference to response rates. I’ve seen response rates more than 4X just by simply using laser targeting of markets and matching the message appropriately.

2) Inappropriate Selection And Use Of Media. There are many ways to take great copy and then ruin it with inappropriate or inadequate media. I’ve had clients take strong copy, cut it up and then try and send it as a chopped up sales letter only to see it fail.

Not surprising, because you don’t send one letter to 100 people and expect an avalanche of business. Considering the hurdles involved in getting the sale, I’d have been impressed with an enquiry.

Another supplier of ours sends a 2 page brochure for their marketing services and expects that to impress their prospective clients.

It shows unrealistic expectations. Conversely, I will spend several hundred dollars following up with clients when the cost of sale allows this. The follow up makes a considerable return on investment. It’s when you want massive returns off of small spends that you get in trouble.

3) A terrible offer. Not enough effort invested in coming up with a slam dunk offer will affect the response rates of a campaign. You need an irresistible offer, not an offer that is too good to be true. Cos if it looks too good to be true, it probably is. Irresistible offers are good enough to be true and they gnaw away at people until they respond.

Dance Studio Marketing – Find Your Target Market

In order to develop an effective dance studio marketing strategy, you must first identify the right families or dancers to target. A solid understanding of your target market will save you money, increase your response rate, and generate a higher return on investment from your marketing efforts and is just plain smart dance studio business management.target-market

Potential paying parents or dancers experience a range of business and personal pains and have different motivations for looking at your dance studio over the others in your area. Your messaging should speak to those pains and motivations; a one-size-fits-all approach will not be effective in driving new students to your studio.

There are two primary strategies that you can employ to reach your target market: PUSH or PULL.

A push strategy consists of:

Singling out specific members of your target market by purchasing lists from list brokers or publications for you local community.
Pushing your message to the target market through print advertising, banner ads, e-mail marketing, telemarketing, and direct mail campaigns.
Seeking a direct response from these prospects to visit your studio, not visit your studio, or sign up on your site to receive direct response marketing.
A pull strategy consists of:

Targeting a broad audience and allowing prospective paying students or parents to “self-qualify” themselves for your dance studio.
Generating “buzz” about your dance studio through PR, community events, online content syndication (blogs, forums, facebook, twitter), word of mouth, and referral programs.
Developing a highly visible brand to pull students in and encourage them to learn more about your exciting dance studio.
Both methods can drive excellent response rates, especially when used in tandem, but in a down economy, pull tactics are particularly effective for dance studio marketing. Why? Because right now, parents are carefully managing their budgets and don’t want to be “sold” to. Instead, they want access to valuable information that will help them make the right choice about where to have their students dance. So the best way to leverage the current market to your advantage is to make your website an oasis of knowledge that will pull prospects to you then encouraging them to sign up for that info and use Dance Studio Marketing Systems to do the rest. It will pay off!