How Die-Cut Postcards Can Improve Your Marketing

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques.

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember that all postcards are as successful as you make them. As a result, try and consider design, shape, style, tone and copy.

Below are a few tips that will help re-energize your marketing efforts and will help in spreading your message.

Business – Have a business that is specific to a certain type of person? Consider making it in the shape of whatever your business does. Gardeners could create postcards in the shape of gardening shears, dentists in the shape of toothbrushes, etc.

Curve your Copy – Have a really unique die-cut postcard? Then try and curve your copy around the outline of the postcard. This will be sure to leave the reader in a state of constant eye travel around the postcard while trying to read your message. Just don’t put too much copy, and include the most essential information in clear view in the center of the shape.

Mail it – How often do you get something in the mail that is die-cut? Not only is it an easy way to stand out, it is also the easiest way to distribute your postcards. In fact, many times the printer will offer direct mail services. Direct mail services allow you purchase your postcards, and then instantly mail them without even the lick of a single stamp. Simply remember that die-cut postcards usually cost a bit more to mail.

Remember, the key to determining die-cut postcard shapes is to think personalization. With some personalization, effective copy and bold statements, you are sure to stand above the rest and make the best of your marketing efforts.

Deliver the Right Message to Your Market

For anyone involved in direct marketing, there is no quicker path to failure than sending the wrong message to your market. Conversely, getting the right message to your market benefits every aspect of your marketing campaign.

The Internet is a direct marketer’s dream. Not only do you have inexpensive and ready access to your market, you can test in real-time. What could possibly be better? What could possibly be easier?

The fact that the market is so easy to access is precisely the reason so many marketers gloss over their message. Hey, if I get it wrong, I’ll just start over! Clearly, a hit-or-miss approach to your marketing message is not only inefficient and expensive, it’s indicative of a fundamental failure in your campaign.

Any fundamentally sound campaign begins with some market research. For us Internet marketers, that means keyword research. Nothing new here! But unfortunately, not many of us take the time to go beyond basic keyword research. Skipping or glossing over this next step and you’re basically flushing your hard-earned profits down the drain.

After you’ve done your initial keyword research, take a step-back and take a macroscopic look at your keywords and phrases. Here are just a few questions you should be able to answer after examining your keywords from a broader perspective:

What are they saying about your market demographic? Is it male or female? Young or old?
What about your market’s buying habits? Is this an impulse buy or a purchase that requires careful consideration?
What kind of person is buying? Is it someone new to your market or a seasoned pro?
You get the idea! The web is absolutely full of resources you can use to find out about your market demographics. Simply Google ‘site demographics’ (don’t forget to drop the quotes) for an exhaustive list of online resources you can use to dig deeper into your market.

Once you’ve got some insight into the demographics of your market, then and only then should you begin to craft your message. Getting the right message to your market is a sure-fire way to significantly boost your conversions. Carefully tweaking that message is often the difference between a run-away winner or a losing campaign. If you’re simply throwing stuff against the wall and hoping something sticks, you’re going to find this marketing stuff frustrating indeed!

Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.