Property Not Selling? You Need to Think Like a Marketer

America is in an unprecedented real estate crisis. If you’re a home seller, a real estate agent, or a mortgage broker, you don’t need to be told this–it’s your reality. Not being able to sell a home quickly and for what it’s worth may be threatening your financial future, your plans and dreams, your peace of mind.

Number of days on the market is up. Number of houses on the market is way up. The value of homes in many areas is in shocking decline. And new home construction is reportedly the lowest in 17 years.

In a seller’s market, little work is required to sell a home. You list it for sale; people come and look; you receive offers on it (perhaps you get two or more competitive offers); when you get one you like, you’ve probably made a tidy profit on the property.

Not so in today’s market. According to the gloomy current reality, your property may linger on the market for a year or more, and may sell for as little as half what it was worth three years ago. And that is disastrous for those who, like most people, have the bulk of their net worth tied up in their home. Many baby boomers don’t expect to retire for this very reason.

But let me tell you some really good news. Some people are selling their homes quickly and at good prices. How? Well, they know something most people don’t: in a housing market like today’s, anyone who wants to sell a house must think like a marketer. Because a home for sale needs to be promoted just like any other product.

The way you do that is by using Direct Response copy.

So if you’re a home seller or a listing agent with a property you’re serious about selling, here’s what you do: find a Direct Response copywriter. Not necessarily one with a real estate background, although an interest in real estate is helpful. Marketing is what a Direct Response copywriter does–and marketing a house is pretty much like marketing any other product. A house has features and benefits; it has something that makes it stand out from its crowded field of competitors. A Direct Response copywriter knows how to leverage what your property offers into a saleable product.

Find that copywriter and ask him or her to create Direct Response materials to sell your property. Yes, it’s that simple.

And here’s the bonus: everyone knows real estate is a commission-based business, so the copywriter you choose should be happy to receive his or her fee when you sell the property.

If you’re trying to sell property and not having much success, you (honestly) have nothing to lose. Contact a Direct Response copywriter and get that property sold.

Best Methods of Advertising Internet Marketing Business

In the world of e-commerce or online marketing, competition is truly extreme. In order to survive, an online merchant needs to be aware of the best internet marketing strategies and be able to execute them correctly. Using the wrong online advertising methods or poor execution can bring frustrating results. In this article, let us talk about two important internet marketing strategies for small business owners:

Promote Your Business Through Social Media Advertising

If you regularly use the internet, then perhaps you are already familiar with Social Networking communities such as Twitter, Facebook, MySpace and YouTube. Indeed, these social sites receive millions of visits each day from people of all ages, from all over the world. Thus, you can imagine how being a part of Social Networking Communities can help enhance your business marketing potential.

What are the advantages of participating in Social Networking Communities? Check out the following:

Build brand name recognition and strong image for your company.

Build stronger relationships with your customers.

Find a huge number of prospective customers or quality leads in one place.

Become more accessible to your market.

Try to interact with your niche so you can get to know their opinions about your company and/or product.

Benefit from the “word-of-mouth” done over the internet. If buying customers are satisfied with the quality of your products, you can be sure that you will earn positive reviews from them as well.

Promote Your Business Through Direct Mail Advertising

Direct mail marketing is a form of advertising that has been used by many businesses for a long time. Now that e-commerce has become popular, direct mail advertising through emails has proven to bring promising results for both big and small business owners. Actually, offline and online direct mail marketing techniques can be combined if you aim for better results. Below are the benefits you can get from direct mail advertising:

First of all, direct mail business advertising is one of the most cost-efficient methods which make it ideal for small businesses or entrepreneurs working on a limited budget. If you do not have a big budget, you can start with a low budget by sending postcards or emails to a small group and plan your next action based on the results.

You can customize the message you will include in your postcards or emails depending on the niche or group of recipients you are targeting. Since people may have different responses to marketing campaigns depending on their interest, age, or income bracket, a business owner can choose an approach that will initiate the best response from each group.

Flexibility is one thing that makes direct mail advertising more effective. Separate direct mail marketing campaigns can be launched targeting specific niches or groups. Direct mail marketing campaigns can be launched for different purposes. For instance, a business owner can send postcards or emails to a targeted market to introduce a new product, announce a sale or a big shop event, offer discounts, follow-up on customers who have previously bought from the shop, etc.

Copyright (c) 2010 Luie De Von

How Die-Cut Postcards Can Improve Your Marketing

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques.

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember that all postcards are as successful as you make them. As a result, try and consider design, shape, style, tone and copy.

Below are a few tips that will help re-energize your marketing efforts and will help in spreading your message.

Business – Have a business that is specific to a certain type of person? Consider making it in the shape of whatever your business does. Gardeners could create postcards in the shape of gardening shears, dentists in the shape of toothbrushes, etc.

Curve your Copy – Have a really unique die-cut postcard? Then try and curve your copy around the outline of the postcard. This will be sure to leave the reader in a state of constant eye travel around the postcard while trying to read your message. Just don’t put too much copy, and include the most essential information in clear view in the center of the shape.

Mail it – How often do you get something in the mail that is die-cut? Not only is it an easy way to stand out, it is also the easiest way to distribute your postcards. In fact, many times the printer will offer direct mail services. Direct mail services allow you purchase your postcards, and then instantly mail them without even the lick of a single stamp. Simply remember that die-cut postcards usually cost a bit more to mail.

Remember, the key to determining die-cut postcard shapes is to think personalization. With some personalization, effective copy and bold statements, you are sure to stand above the rest and make the best of your marketing efforts.