Tips on How to Make Your Direct Mail Marketing More Effective

Some online marketers are overlooking the fact that direct mail marketing is very effective in promoting a business. It can now be done both offline and online. Let us discuss some direct mail marketing techniques that will definitely boost your company’s success.

Use postcards. Postcards are powerful tools you can use to encourage people to take positive action. Unlike a regular letter, they do not have to be opened so you can be sure that the recipient will see it. They contain short, simple messages that are quick to read and easy to understand. You can use some designs that will help in attracting more people’s attention.

The cost for creating, printing and mailing one postcard is far cheaper than a business letter. Since you are not going to use an envelope, it only means that you can save more. Furthermore, advertising with postcards make it easier for entrepreneurs to track the results of their campaign.

Offer a discount or a free gift. People love to receive discounts or freebies. The postcard you send out can also serve as a discount coupon or a voucher which will help them claim the free gift. The customer can simply take the card to your store to enjoy a discount or a freebie from their purchase. Or you can include a discount code that customers can use on their check-out from your online shop.

Offer a free trial. Offering free trials is one way of getting people’s attention and trust. It shows that you are confident about the quality of your products and services. It eliminates the risk so a customer would feel more at ease to accept your offer.

Use a personal tone. Avoid using a sales pitch that sounds like pure advertising. Instead, make your tone personal and friendly, as if you are speaking in front of a customer. Stress the benefits of what you offer. What’s in it for them? However, be careful not to overdo the sales talk. The subtle approach is usually more effective.

Use call-to-action words/phrases. Do not forget to use call to action words or phrases that tells the reader exactly what you want them to do. Should they check out your website? Order through telephone? Or visit your nearest store? Don’t leave your readers guessing. Give them exact instructions on what to do after they have read your postcard.

Use easy to read font. There’s no need to give your readers a hard time looking at your message. Choose a font style that is just the right size and is not straining to the eye.

Repetition is the key. Repetition is important. It is advisable to use a call-to-action phrase at the beginning, middle and end of your marketing copy. Don’t be afraid to repeat call-to-action words in your copy.

Use bulleted lists. To maximize space, use a bulleted list to highlight your main points or emphasize important ideas. Unnecessary words can be omitted since the list does not have to contain complete sentences. A reader can simply scan through the list and still understand what you’re trying to say.

Knowing Who To Be Marketing Your MLM Business to For Best Results for Your Wallet!

One of the most important elements when it comes to MLM marketing is knowing your target audience.

Choosing the wrong targets as prospects is a recipe for a quick disaster when it comes to network marketing success.

You actually should be segmenting your marketing out to different audiences… and some are much better for your chances of success than others are.

Who Are the Best People to Direct Your MLM Marketing

A lot of people ask this question and it’s a bit hard to answer. The reason is that there are a couple of different ways to think about your MLM marketing.

The short answer is very true, and very simple. You should be directing your marketing at people who are already looking for a business opportunity, and even better yet and more specifically, an MLM business opportunity.

So as always, and as the great marketing mind (perhaps the greatest) Gary Halbert said: “The best way to sell hamburgers is to sell them to a hungry crowd” (paraphrased).

This is the truth especially when you’re getting started, or trying to get over a dry spell with a network marketing business. You want to direct most of your marketing out to people who are looking for a business opportunity. Make sense? It should!

How to Target Your MLM Marketing So That You Have a Better Chance of a Productive Downline

Your downline is ultimately your key to wealth. How much money they make basically deems how much money that you’re going to be able to make. That’s just the way the business is structured, and rightly so.

Therefore a great strategic move for you is to direct some of your marketing to those who will be able to take the ball and run with it more efficiently. MLM is a business, which can sometimes have a pretty steep learning curve for some.

Some people are going to have to step way out of their comfort zones, and that can take some time.

Others though will already have the skills and understanding of sales, marketing, and talking to people that will serve their businesses very well and give them a tremendous running start right out of the gate. These are some of the people that will be in your best interest to direct your MLM marketing toward.

One Tremendous to Focus Your MLM Marketing On

People who have been in the MLM industry for a while, and who have even had success are great prospects. They understand the business, they know what’s involved, but they just need some pushing, maybe some hand holding, and a system that will help them to utilize their skills and knowledge. Taking time to target these people is a tremendous idea. There are plenty of people who are not happy with their current opportunity for whatever reason, and often times it’s because of a not so great upline sponsor that is the reason. If you can prove to these people that you care about them and want to see them to succeed they’ll be very inclined to join up with you.

Better yet, if you can appeal to their need of a duplicable system, then you’re golden in their eyes.

Another Great Group to Help Catapult Your MLM Business…

Now another group of people who make ideal prospects are people who are already in the business of selling, and better yet, those who are in the business of earning commission off of what they sell.

Individuals in industries such as real estate, insurance, pharmaceutical sales, route sales, and or telemarketing are great because a) They know how to sell…and likely very well b) they understanding working hard for a commission and not relying on a weekly check.

Getting individuals like this on your team can truly catapult your income into the stratosphere, as well as help these people earn an income that they’re talents are worth. It’s definitely a win/win situation on all counts.

So if you’re going to be doing MLM marketing then you may as well make it count!

The only way to success in this industry is to have strong MLM marketing.

If you want to learn to market your MLM business like a champion, and truly take your success to amazing heights, then you need to visit the site below!

How Is Digital Technology Shaping the Future of Accountancy For Good?

Remote working is no longer just a trendsetting buzz-word that businesses were seen leveraging recently. It has become slightly more than that. Until a few years ago, business owners were often compelled to hire an underqualified and under-experienced staff owing to the lack of skilled personnel in close proximity. However, the cloud happened and times have changed since.

Most of us have heard how the market giants like IBM are promoting the work-from-home policy. These days, many employees, and not just the females, have the luxury of working from remote locations. When you try to dig into the reasons, there are two prominent factors that come into play-

  1. It helps save the operational cost. Fewer employees on the floor mean reduced expenditure on hardware, software, and overall employee maintenance.
  2. It gives firms the option to hire a highly qualified candidate, irrespective of the geographical barriers existing in-between.

How is the Remote Working Structure Helping the Accounting Industry?

There is no doubt about the fact that the remote working structure has given accounting the makeover it needed. But what exactly are the positives of the cloud entering the accounting industry? Let’s discuss:

Environment and Efficiency Goes Hand in Hand

The cloud is not just technology that introduces efficiency in the accounting process. Of course, making entries on the heavy ledgers, maintaining the sheets, and jotting everything down is a huge deal for accounting firms. With cloud-based applications and services, firms have not only enjoyed a time-saving day-to-day process but have also witnessed a considerable reduction in errors.

However, what is even more appreciable is the fact that businesses have gone a lot more environment-friendly with the help of cloud technology. Not only do these cloud-based apps require no paper to function, but they also have promoted the idea of having a work-culture where the need for hardware is reduced to the minimum possible amount. Having everything on the cloud, handled by one cloud-services provider, firms do not need to have their own, elaborate, in-house IT infrastructure. This means reduced consumption of hardware and ultimately a reduced amount of IT waste. After all, a technology that favors the planet, favors all.

Helping the Modern Accountant Be

It is not only the firms that have gone global, but the modern accountant has also followed suit. Unlike the olden days, where accountants would pay regular visits to their client’s offices and run them through their accounts and bills, the professionals today can do it all sitting in their own office or even at home.

The cloud-hosted accounting applications such as QuickBooks hosting, have given the accountants and their clients the option to work in collaboration, round-the-clock, irrespective of their geographical locations. All they have to do is to have their data stored on a cloud-based app and share the credentials with their accountants to be able to access their files. So, being physically present as the traditional accountants- not that necessary anymore.

Tax Filing Errors Reduced Considerably

Tax filing season is tough for most business owners and quite understandably, for their accountants too. The culprit clearly is carelessly handled financial records. The cloud-based accounting systems do most of the heavy-lifting themselves, allowing accountants to have a smooth-running tax season. With everything appropriately documented, all in one place, the chances of accountants missing out on or overlooking a taxable value are significantly reduced. This allows accountants and/or tax professionals to accurately compile reports and also improve the chances of seeking tax reductions, owing to the clarity in reports.

Overseas Clients, Check

How often do you seek advice from doctors practicing overseas? Or take up an online course because it is not available in your area? Well, we all know friends and family who opt for cloud-based services for a slew of day-to-day needs. Similarly, with the help of the cloud, firms, individuals, and business owners can hire a remotely-located accountant to handle their finances and accounts. As already discussed above, clients and their accountants can conveniently collaborate with the help of the cloud, irrespective of the difference in their current locations and time zones.

And, Lastly

Innovation in accounting has positively affected the accounting industry in more ways than we have discussed above. Although the four areas mentioned above can be seen prominently, other benefits tag along with them. Anyone who has first-hand experience working in the cloud understands that cloud is not just a trend but also a necessity. Any firm, whether big or small, that needs to introduce a technological push in their process without spending a fortune, can go for the cloud right away.