Increasing Response Rates of Direct Mail Postcard Marketing

In choosing an effective marketing strategy, most businesses do not leave out printed advertising postcards as a choice. Apart from saving on advertising expenses because it entails cheaper cost, it simply still functions as an effective marketing tool despite the more advanced approaches of advertising. This has been around for many years now and small and medium scale companies would really go for postcard marketing to promote their product and gain attention from the market.

Printed advertising postcards are best distributed through direct mail marketing. In doing so, your business is guaranteed to reach its potential target market. Direct mail postcard marketing does not incur a lot of expenses, with only a marginal cost on the card stock, colored ink, and postage.

Even though it is considered one of the most effective marketing tools, it should still stay within range of other forms of advertising. This means that a company should optimise or customise their direct mail postcards and enhance its features to increase readership and gather more prospects. To be as effective as it should be, a business must know what factors to consider in increasing response rates.

Since printed advertising postcards are normally small in size, information may not be that broad and extensive. So the company can only limit it to the most essential details such as company name and logo, product name and contact information. With this in consideration, a business may need to address first the very basic concept of the postcard which should answer the customer’s question of “What can I get out of it?” Convey your message across to get them into the business before you address the concern about its design.

Since it is direct mail marketing, your postcards should be delivered to the right target market. Part of the preparation is the direct mailing list so you wouldn’t be wasting on postcards sent to the wrong prospects who don’t really need the product or service. You may need to gather data from a reliable data company to help you come up with an ideal list.

Postcard design is as important as its basic concept or substance since the advertisement is highly visual. So, a company has to consider choosing the appropriate image, something that does not really utilise much space since it is relatively small and has limited space. Also, it has to be closely relevant to the product or service being promoted. An interestingly appealing and eye-catching direct mail advertising postcard with a very catchy headline will definitely gather high response rates.

Lastly, in order to gauge its effectiveness, keep track of the response rates. You cannot just keep on distributing and sending them in the mails without knowing if it is being given attention. That defeats the ultimate purpose of capturing your target market. Other than constantly monitoring the response rates, also learn how to measure its success. This will give you an idea whether you should continue using this marketing tool or opt instead for another marketing strategy.

5 Unique Ways to Market Your Home Business Using Online and Offline Methods

With the discovery of the internet, marketing of home businesses have taken a whole new meaning. As an entrepreneur, it is important to take advantage of both online and offline marketing methods to maximize exposure of your business. Here are some examples of marketing methods:

1) Google AdWords Advertising
Google is now the largest online search engine and by advertising on Google Ads you have to potential to reach out to highly targeted prospects. Think of it this way, the reason why people type something in Google is because they are searching for something, which means they are interested in what you have to sell.

2) Social Media Marketing
Facebook and twitter are useful social media platforms you can use to get the word out about your business. You can easily create a Facebook fan page or twitter account and post up interesting content related to your business so that you can create a following and allow the news about your page to spread virally.

3) Search Engine Optimization
The works similar to Google AdWords Advertising, except that traffic is free. There are many free sources of information on search engine optimization where you can learn and apply in your business websites such as SeoMoz.org.

4) Direct Response Marketing
Direct response marketing is related to the use of offline marketing methods to get visitors to visit your home business website. This can be done by mailing flyers, brochures, postcards or nifty gifts like bookmark which subtly promote your business or create a sense of curiosity in your prospects.

5) Recommendations
Almost every industry, big or small uses this technique to create more targeted prospects for themselves. Basically, all you have to do is ask a previous customer who bought or did not buy anything to refer a few friends who might be interested in your product. This referral can be in the form of word of mouth, an email, or sending them a link to your blog or website.

There are many more marketing methods you can employ for your home based businesses. If you really want to grow your business and take it to the next level, the key is to implement as many strategies as possible and not just rely on one source of traffic or prospects.

Entrepreneurs: Family Laundry is HUGE Market

Technology entrepreneurs are always looking for a huge “need” in the marketplace and then coming up with a new product that “fills that need”. Maybe laundry isn’t exciting, but if you are an entrepreneur looking for that huge market, consider this: every second of the day approximately 1000 loads of laundry are started in the world. An enterprising marketer, with a plan and a respectable networking machine only needs to capture a small fraction of less than 1% of this market to create a powerful business for themselves. If they have a large, established network, then huge fortunes can easily be made. Environmentalists love this too, because this system can potentially reduce anywhere from 25,000-30,000 gallons of phosphate laden rinse water back into our environment every second of the day. An amazing new technology has just hit the market that is revolutionizing the way families have historically washed their clothes. What a paradigm shift!!

This is a WIN-WIN situation- cleaner clothes and cleaner environment. Clothes aren’t just cleaned; they are sanitized and deodorized with this system. Because cold water is used, colors and whites can be mixed. Colors are more vibrant. Fabrics are softer and fluffier. Because detergents are eliminated there are no chemical skin sensitivities. Use the existing washer in most cases. Your time doing family laundry is reduced.

This is not a toy, or a gimmick. It is a rugged system that simply attaches to the washing machine. It has undergone 2 years of field testing. This is not a start-up company; they have a history of bringing high quality innovative technology to the market that works, and is affordable. There is a proven marketing plan in place and training and support is already available. The company controls manufacturing in their own U.S. facilities.

BCB Associates is a group of individuals, professionals and companies working together to disseminate information and supply products and services that address air, water, nutritional and environmental issues in today’s home and workplace. We are interested in establishing and maintaining communication with individuals, qualified local professionals and companies involved in indoor environmental issues and appreciate your comments and input.