Increasing Response Rates of Direct Mail Postcard Marketing

In choosing an effective marketing strategy, most businesses do not leave out printed advertising postcards as a choice. Apart from saving on advertising expenses because it entails cheaper cost, it simply still functions as an effective marketing tool despite the more advanced approaches of advertising. This has been around for many years now and small and medium scale companies would really go for postcard marketing to promote their product and gain attention from the market.

Printed advertising postcards are best distributed through direct mail marketing. In doing so, your business is guaranteed to reach its potential target market. Direct mail postcard marketing does not incur a lot of expenses, with only a marginal cost on the card stock, colored ink, and postage.

Even though it is considered one of the most effective marketing tools, it should still stay within range of other forms of advertising. This means that a company should optimise or customise their direct mail postcards and enhance its features to increase readership and gather more prospects. To be as effective as it should be, a business must know what factors to consider in increasing response rates.

Since printed advertising postcards are normally small in size, information may not be that broad and extensive. So the company can only limit it to the most essential details such as company name and logo, product name and contact information. With this in consideration, a business may need to address first the very basic concept of the postcard which should answer the customer’s question of “What can I get out of it?” Convey your message across to get them into the business before you address the concern about its design.

Since it is direct mail marketing, your postcards should be delivered to the right target market. Part of the preparation is the direct mailing list so you wouldn’t be wasting on postcards sent to the wrong prospects who don’t really need the product or service. You may need to gather data from a reliable data company to help you come up with an ideal list.

Postcard design is as important as its basic concept or substance since the advertisement is highly visual. So, a company has to consider choosing the appropriate image, something that does not really utilise much space since it is relatively small and has limited space. Also, it has to be closely relevant to the product or service being promoted. An interestingly appealing and eye-catching direct mail advertising postcard with a very catchy headline will definitely gather high response rates.

Lastly, in order to gauge its effectiveness, keep track of the response rates. You cannot just keep on distributing and sending them in the mails without knowing if it is being given attention. That defeats the ultimate purpose of capturing your target market. Other than constantly monitoring the response rates, also learn how to measure its success. This will give you an idea whether you should continue using this marketing tool or opt instead for another marketing strategy.

MiFID’s Impact on American Markets

The Markets in Financial Instruments Directive, or MiFID, is a European Union Law that maintains peace and order within 30 states that are members of the European Economic Area by means of ensuring imposition of orderly policies and laws for investment services. The goal of Directive is to increase the level of competition as well as to protect the consumer in investment services. To be able to classify which businesses are covered by the union and which aren’t, MiFID characterizes between investment services and operations, or the core service, and ancillary services or non-core services.

If a business operates investment services and acts, it is subjected under Directive in respect two of these and also of ancillary services. However, if a business only operates ancillary services, it is not put under the union yet nor can it obtain the benefits that the union’s passport can offer. The Directive secures most traded financial goods with an exception to particular international exchange trades. This involves commodities and other derivatives like freight, carbon and climate derivatives.

So how can it affect the market industry of the US? Markets in Financial Instruments Directive affect several if not all firms that have been held as subjects to the ISD with an addition to firms that weren’t subjected to ISD in the past. This includes investment banks, portfolio managers, stockbrokers and broker dealers, corporate finance firms, many futures and options businesses and some commodity-related companies.

As said earlier, the Directive necessitates the Member States to organize the policies governing investment utilities and activities. To this end, the Member States should facilitate an authorization system that allows investment businesses to operate within the European Union. In simpler and more comprehensive terms, the Directive should enable investment companies, financial institutions and stock markets to provide their services outside borders based upon the authorization filed by the main authority of their native Member State. Due to the fact that authorization is subjected to the same policies and requirements that are legalized in all the Member States, it will induce harmonization of policies handling investment businesses. In this situation, the Directive is intended to level national rules supervising the provisions of investment utilities and the processes of stock exchanges, with the ultimate goal of producing a single European securities rule book.

To learn more about markets in financial instruments directive and their scope of responsibilities and effects outside the European borders, you can view various research content on the net that may serve as a more comprehensive explanation of the subject at hand.

Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.