The Best and Easiest Ways you can Market a Direct Mail Package

For some small businesses, it is difficult keeping your doors open every day. Small yet vital points like sales leads and customer contact information are often overlooked; falling through the cracks. Using a marketing campaign that pinpoint potential prospects with postcards, flyers, catalogs, or personalized notes is a terrific business opportunity that is easy to get started and does not cost very much.

A well-crafted direct mail package presents you with the opportunity for a cost-effective sales cycle. It includes an advertising message, presentation, special offer, a call to action and, ultimately, a deal closer. A direct mail package campaign will increase sales.

There really is no excuse why any small business shouldn’t at least try this affordable tool to introduce or market your services since it gives you the ability to measure the success of every advertising dollar spent. They are simple to produce, economical to mail and successful in the long run. It has some well-thought-out features; and it’s worthwhile to study each package component for clues to its seeming invincibility. Here is how you can get started creating your own direct mail marketing package.

  • Develop a plan for a teaser on the outside mailing envelope. You want your overall goal to get the recipient to open the mailer and read the information provided in the direct mail package. Write a few teasers promising discounts, exclusive offers and free gift in order to create a sense of urgency for a deadline. An example of one of these teasers would be “Get a FREE MP3 player with a purchase now through the end of the month. More details inside!”
  • When drafting the letter that will be accompanying the mailer package, have it contain a motivational headline, a descriptive body of text with a call to action and finally the postscript. The headline lets you tell the recipient the most important benefit, feature or offer for them. The body of the letter should be full of details discussing its benefits, create a desire for the product with facts or customer testimonials. Generate some urgency with a no-risk guarantee and then provide a few response options. Again, briefly review the benefits and the offer either towards the later part of the letter or in the in the postscript to reemphasize this sense of urgency.
  • Include a form or card that can be used for the recipient to reply back to you immediately. Items such as postage-paid business reply cards or reply envelopes with an order form work well. Review all the product’s benefits, the offer and the guarantee information for the recipient. Don’t forget to mention continually your company name with contact information. If this reply form becomes separated and lost from the direct mail package, the recipient will still have all of the order information necessary to make a purchase.
  • Employ the use of promotional codes on the reply forms. This helps you keep track of which type of direct mail packages work best.