Direct Marketing Disasters: 3 Non-Copywriting Mistakes That Kill Sales (It’s Just the Copywriter)

When you work with clients it can become all too clear that bad copywriting is not the only source of failure in marketing. However, in a classic case of CYA its can be the unfortunate soul brought in to write the copy who shoulders all of the blame when a project fails and also is the undisputed hero when it all succeeds.

Neither is actually the case. The copy is always the most obvious piece of any marketing activity but it is not the only piece.

Here are three other ways any given marketing campaign can fail even with the most brilliant copy:

1) Poor Or Absent Market Selection. Not selecting a target market at all or doing such a poor job of it that you are unable to target it effectively. Most business are not actually in the business of selling to everyone. We don’t sell laundry powder or disposable razors, etc. In most cases there are limits on who we sell to. So being crystal clear about who you are selling to makes the world of difference.

Amazing as it may seem, just getting crystal clear about who you are selling to makes a world of difference to the other people working on your marketing. Matching message to market makes a huge difference to response rates. I’ve seen response rates more than 4X just by simply using laser targeting of markets and matching the message appropriately.

2) Inappropriate Selection And Use Of Media. There are many ways to take great copy and then ruin it with inappropriate or inadequate media. I’ve had clients take strong copy, cut it up and then try and send it as a chopped up sales letter only to see it fail.

Not surprising, because you don’t send one letter to 100 people and expect an avalanche of business. Considering the hurdles involved in getting the sale, I’d have been impressed with an enquiry.

Another supplier of ours sends a 2 page brochure for their marketing services and expects that to impress their prospective clients.

It shows unrealistic expectations. Conversely, I will spend several hundred dollars following up with clients when the cost of sale allows this. The follow up makes a considerable return on investment. It’s when you want massive returns off of small spends that you get in trouble.

3) A terrible offer. Not enough effort invested in coming up with a slam dunk offer will affect the response rates of a campaign. You need an irresistible offer, not an offer that is too good to be true. Cos if it looks too good to be true, it probably is. Irresistible offers are good enough to be true and they gnaw away at people until they respond.

Factors Affecting Trends in The Forex Market

The big-daddy of all markets is the foreign exchange or forex market. And since more people are investing in it, forex market is growing at a fast pace. This market can make millionaires in seconds but it is also the most volatile market to trade in. The dynamism of this market is huge and even small news can create large ripples.

If you plan to jump in the forex arena, then you should know about the factors which affect the trends of forex market. Currency movements can be very fast and you need to know all the factors to accurately predict the right direction of the trend. This helps you make the right move at the right time. Forex trends can be influenced by three prime factors. These are mentioned as follows:

Economic Factors

Economic situation of a country can heavily influence the trends in the currency market. Economic terms like budget, foreign policy, debt etc can trigger a mass reaction which can directly affect the forex market. The economic data is released everyday and its instant reaction can be seen on the currency market.

Key economic indicators such as gross domestic product (GDP), interest rates, unemployment rate, and consumer price index help project the overall economic health of the state. This can mould the attitude of the trader. If the data is positive, naturally, the trader will invest with high spirits.

Political Factors

Politics is directly related to economy because they are the policy makers. An unstable political sector can trigger negative reactions in the market. The time of election is considered to be the most troublesome for forex markets. Quick movements are observed during elections. Even local political events may lead to change in investor’s attitude. Political factors surely have a deep impact on the currency market.

Psychological Factors

This is what drives the whole market and the investors. The speculation done by the investors is what keeps the market dynamic. Currency fluctuations depend on whether the trader wants to invest or not. If more people want to invest in the market, it will definitely result in high liquidity.

For instance, if an event has created turmoil in the region, then it is natural for the investors to invest somewhere else. They will definitely play the safe bet. It is usually, seen that when a country’s economy looks promising, then large number of investors converge on the market to trade and thus country’s currency becomes stronger.

Besides these, there are many other factors which affect the currency markets. People also tend to follow a long term trend and invest accordingly. They compare economic data over a period of time and then make their move. The foreign exchange market is highly volatile and unpredictable. If you wish to be a forex trader, then do devote time to learn the best strategies and tools required to successfully execute trades.

Be up to date with various current economic trends, both locally and internationally. An event anywhere in the world can affect the currency market. In order to reap benefits from this volatile yet lucrative market, you need to thoroughly understand the factors affecting the forex market.

Why is Leadership So Important in the Network Marketing Industry?

As individuals we are sometimes unsure of which direction to take. Whether it is our personal life or business venture, there are times when our uncertainty gets the best of us. If you are considering joining an MLM company it may be a good idea to team up with someone who is a leader.

For people new to business in general and network marketing specifically, it is important to be aligned with someone who knows the business and who can give you direction. Someone who is a good leader.

A good leader in this business will show by example. They will be patient as they attempt to give you the knowledge and the confidence to develop your business. A good leader is a person who is respectful of your efforts as they guide you in your efforts to build a successful business.

It doesn’t take years and years of experience to make you a leader. Of course you have to have some knowledge about your business, but more importantly is the fact that you are willing to guide, direct and participate in the growth of those under you.

Showing others this kind of concern will be a definite asset as you and your down line build. Also, a good leader will show others the methods to use in such a way so that they are very easily duplicated.

The amazing thing about this approach is that as you lead and teach others, they in turn will do the same thing. This is what network marketing is really all about. Helping others help others. Everyone benefits when help is provided to each other.

A good leader also knows how to delegate responsibility and when to delegate. This way the “student” gains the confidence to do things for themselves. Delegation is an excellent way to help build another’s self-confidence.

Being a good leader is the best way to build your network marketing business. It shows those under you that you have a genuine concern about their business as well as your own.

Many people who enter the MLM world of business eventually give up and drop out because they have no one to follow, no leader. Although there are marketing systems galore on the Internet, most people cannot follow them because they don’t have that personal leadership that is required.

Before you join any network marketing company be sure that you know who the leaders are. And you also must make contact with them and ask for their guidance. They will be glad to assist you or direct you to another leader that has the time to help.