Market Your Medical Business Successfully – 7 Unique Ideas and Why You Should Try Them

The success of your medical business depends on your ability to bring in new patients and to keep the current ones coming back. Why is it, then, that most medical businesses rely on the same old advertising methods to reach patients? Whether it’s listing services in directories, placing ads, or getting any generic website online, when everyone does the same thing, it’s tough to stand out.

Imagine someone searching for a new doctor and being inundated with over 200 listings. With nothing to distinguish each doctor, that someone likely ends up choosing the doctor at the top of the list. Not exactly what you want if your name doesn’t come up first.

The good news is that while people do want a doctor located nearby, people also want a doctor who they feel comfortable around and who they trust. So, it’s clear that your marketing should help you stand out in memorable and friendly way before potential patients start digging into that list of 200 physicians.

Also important is the need to maintain a strong relationship with current patients. Like with any business, your current patients are the ones that bring in the majority of your revenue, so your marketing must effectively remind them about why they’re happy to have you as their doctor, optician, dentists, etc.

Now, if you gave it some thought, I’m sure you could come up with many unique and creative marketing ideas, but I’ll start you off with my top seven marketing tactics for medical businesses. These marketing ideas offer you different ways to bring in new patients, keep current customers enthusiastic and coming back, and, ultimately, maintain a profitable medical business.

1. Share news to keep in touch. According to the Direct Marketing Association, email and e-newsletter marketing generated an ROI of $43.62 for every dollar spent on it in 2009.That’s great news that you can easily take advantage of it.

A short, well-written e-newsletter sent once or twice a year is a great way to keep in touch with patients. Provide them with relevant information that’s important to them. Share your expert knowledge, keep a friendly tone, and within hours you can draft an article. If you’re too busy, you can even hire somebody to write and edit your newsletter for you.

Some ideas include sharing promotions for your services, talking about the newest innovations in your office, including new testimonials from other patients, or providing answers to current health questions.

2. Be social. People prefer to deal with those they know and trust, so get involved in events and functions where potential patients can meet you and get to know you. Regardless of how busy you are, you may be able to fit in one event every two months. Some ideas include participating in a charity event, offering to speak at community functions, or attending church functions. The idea is simply to be out there where potential patients can meet you and get to know you.

3. Do a little direct-mail marketing.Yes, I know that you’re probably already sending postcards to your patients, but what if you offered them something more than just a friendly message? Why not go an extra step further and offer them a great reason to visit you again?

Not sure about what to offer? Think about their needs. For example, an optometry office might offer a discount on lens fittings or for new referrals. You could tell them about the latest innovation that makes their visit more comfortable. Whatever the message is, make it relevant to their needs and offer them a great benefit.

4. Team up. Consider forming a joint venture with another service provider that targets your market, but doesn’t directly compete with you. Find a way everyone can benefit–you, your partner, and your patients.

As a dentist, you could team up with an orthodontist or maybe a medical spa that offers teeth whitening. You can send new customers to them while they refer new patients to you, and the people who are referred can benefit through special savings only available through this referral service.

5. Get a good website up that’s search engine optimized. Like I mentioned before, people go online to look for information. Every day, millions search online by typing in keywords into search engines such as Google and Yahoo. With a website that’s search engine optimized, your site can rank higher in search results and dramatically increase the targeted traffic to your website.

Once people land on your website, make sure your site effectively convinces them that you’re the doctor for their needs. Offer helpful, valuable information, such as information about your services, credentials, or what sets your service apart.

Your website should be professional and engaging. I’ve even seen sites with pictures of unsmiling, distracted receptionists. Not exactly the image you want to communicate. With an increasing number of higher quality websites, many medical businesses can no longer make do with poorly thought-out websites. A well-created site is essential for building trust and for making a friendly first impression on potential patients.

6. Write articles or reportsand publish onlinefor free. You position yourself as a expert in your field, instantly build trust and credibility in the minds of new patients, and you set yourself apart from other medical professionals in your local area.

With numerous free article publishing sites, you also enjoy free, easy advertising when you publish these articles online or on your website. Millions of people go online every day to search for information, and if you can provide valuable information, you’ve just extended your reach.

Plus, these reports and articles continue to work for you long after they were written. Remember to include your name, credentials, office location, and contact information, so there’s an easy way for people to reach you.

7. Give them something to take home. With just an hour a week, you could craft a series of short handouts about important medical topics. When a patient comes in with a particular problem or question, hand them your personally written articles tailored to their specific health care issues. Include information that’s valuable for them to keep around as a reminder.

Because not many medical professionals do this, it can be an excellent way to build a stronger relationship with your patients. Again, remember to include your name, credentials, and office information at the bottom. If the topic is something that, for example, concerns women of a certain age, include a reminder to share this information with those they think would benefit from the knowledge.

In Summary…

Coming up with creative ways to reach your patients doesn’t have to be complicated or time-consuming. Though not all these marketing ideas may work for your medical business, hopefully they inspire you to come up with your own ways of making a positive and memorable impression on your patients.

Entrepreneurs: Family Laundry is HUGE Market

Technology entrepreneurs are always looking for a huge “need” in the marketplace and then coming up with a new product that “fills that need”. Maybe laundry isn’t exciting, but if you are an entrepreneur looking for that huge market, consider this: every second of the day approximately 1000 loads of laundry are started in the world. An enterprising marketer, with a plan and a respectable networking machine only needs to capture a small fraction of less than 1% of this market to create a powerful business for themselves. If they have a large, established network, then huge fortunes can easily be made. Environmentalists love this too, because this system can potentially reduce anywhere from 25,000-30,000 gallons of phosphate laden rinse water back into our environment every second of the day. An amazing new technology has just hit the market that is revolutionizing the way families have historically washed their clothes. What a paradigm shift!!

This is a WIN-WIN situation- cleaner clothes and cleaner environment. Clothes aren’t just cleaned; they are sanitized and deodorized with this system. Because cold water is used, colors and whites can be mixed. Colors are more vibrant. Fabrics are softer and fluffier. Because detergents are eliminated there are no chemical skin sensitivities. Use the existing washer in most cases. Your time doing family laundry is reduced.

This is not a toy, or a gimmick. It is a rugged system that simply attaches to the washing machine. It has undergone 2 years of field testing. This is not a start-up company; they have a history of bringing high quality innovative technology to the market that works, and is affordable. There is a proven marketing plan in place and training and support is already available. The company controls manufacturing in their own U.S. facilities.

BCB Associates is a group of individuals, professionals and companies working together to disseminate information and supply products and services that address air, water, nutritional and environmental issues in today’s home and workplace. We are interested in establishing and maintaining communication with individuals, qualified local professionals and companies involved in indoor environmental issues and appreciate your comments and input.

Tips on Setting Up a Self Directed IRA

That free and easy setup self directed IRA might not be a good choice. I looked at the company’s offering that deal. The additional fees that they charge are numerous and the services they offer are limited. Remember to always shop around before you make a final decision.

A self-directed account is a good idea, because, generally speaking, you have more options, but the company’s that are offering free set up are brokerages. Maybe you only want to invest in stocks, bonds and money market funds, but they are charging high fees for each transaction.

A better choice is a company that charges a reasonable set-up fee and an annual fee, but no transaction fees. Of course, you’ll always have to pay a fee for trading stocks or foreign currencies online, but as long as you stick with standard stock market investments, some companies do not charge an extra fee.

Instead of a free and easy setup self directed IRA, you may want to consider a little more diversification. There are a number of allowed investment types that are not related to the stock or money markets.

Some of them can yield very high returns. Others are yield less, but you have to go with the investment types that you understand.

For example, one investor that I know of is a music teacher. His students and others were interested in renting musical instruments. He used funds from his self-directed account to buy a number of instruments and began renting them out.

In less than a year, the rental income paid for the initial investment. So, after two years, he doubled his initial investment and the account will continue to grow in this way for as long as the instruments hold up. With proper maintenance, they could last for a hundred years or more.

With one of the free and easy setup self directed IRA accounts, he could have never made that type of investment, because it’s not allowed by the custodian. Even though, it is allowed under the tax law. But, there is one investment type that anyone can make and the profits can be very high.

Holding real estate in a retirement account is allowed and some advisers encourage it. Real estate is typically not affected by the volatility of the stock market.

You can find an easy setup self directed IRA custodian [http://smart-ira-investing.com/] that allows real estate transactions, but set up is not “free”. It costs about $50. But, custodians that charge for setting up the account may not charge transaction fees or percentages on un-invested cash balances. That’s good, because you need cash balances to invest in real estate.

All of the costs, including the purchase price, must come from the account. All rental income or other profits must be returned to it. There are certain prohibited transactions and rules you need to learn before you get started, but the real estate market can help you secure your future faster than you ever dreamed possible.

Choose the right easy setup self directed IRA and look for some good advisers. Help is available, if you know where to look.