5 Unique Ways to Market Your Home Business Using Online and Offline Methods

With the discovery of the internet, marketing of home businesses have taken a whole new meaning. As an entrepreneur, it is important to take advantage of both online and offline marketing methods to maximize exposure of your business. Here are some examples of marketing methods:

1) Google AdWords Advertising
Google is now the largest online search engine and by advertising on Google Ads you have to potential to reach out to highly targeted prospects. Think of it this way, the reason why people type something in Google is because they are searching for something, which means they are interested in what you have to sell.

2) Social Media Marketing
Facebook and twitter are useful social media platforms you can use to get the word out about your business. You can easily create a Facebook fan page or twitter account and post up interesting content related to your business so that you can create a following and allow the news about your page to spread virally.

3) Search Engine Optimization
The works similar to Google AdWords Advertising, except that traffic is free. There are many free sources of information on search engine optimization where you can learn and apply in your business websites such as SeoMoz.org.

4) Direct Response Marketing
Direct response marketing is related to the use of offline marketing methods to get visitors to visit your home business website. This can be done by mailing flyers, brochures, postcards or nifty gifts like bookmark which subtly promote your business or create a sense of curiosity in your prospects.

5) Recommendations
Almost every industry, big or small uses this technique to create more targeted prospects for themselves. Basically, all you have to do is ask a previous customer who bought or did not buy anything to refer a few friends who might be interested in your product. This referral can be in the form of word of mouth, an email, or sending them a link to your blog or website.

There are many more marketing methods you can employ for your home based businesses. If you really want to grow your business and take it to the next level, the key is to implement as many strategies as possible and not just rely on one source of traffic or prospects.

Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.

How Is Digital Technology Shaping the Future of Accountancy For Good?

Remote working is no longer just a trendsetting buzz-word that businesses were seen leveraging recently. It has become slightly more than that. Until a few years ago, business owners were often compelled to hire an underqualified and under-experienced staff owing to the lack of skilled personnel in close proximity. However, the cloud happened and times have changed since.

Most of us have heard how the market giants like IBM are promoting the work-from-home policy. These days, many employees, and not just the females, have the luxury of working from remote locations. When you try to dig into the reasons, there are two prominent factors that come into play-

  1. It helps save the operational cost. Fewer employees on the floor mean reduced expenditure on hardware, software, and overall employee maintenance.
  2. It gives firms the option to hire a highly qualified candidate, irrespective of the geographical barriers existing in-between.

How is the Remote Working Structure Helping the Accounting Industry?

There is no doubt about the fact that the remote working structure has given accounting the makeover it needed. But what exactly are the positives of the cloud entering the accounting industry? Let’s discuss:

Environment and Efficiency Goes Hand in Hand

The cloud is not just technology that introduces efficiency in the accounting process. Of course, making entries on the heavy ledgers, maintaining the sheets, and jotting everything down is a huge deal for accounting firms. With cloud-based applications and services, firms have not only enjoyed a time-saving day-to-day process but have also witnessed a considerable reduction in errors.

However, what is even more appreciable is the fact that businesses have gone a lot more environment-friendly with the help of cloud technology. Not only do these cloud-based apps require no paper to function, but they also have promoted the idea of having a work-culture where the need for hardware is reduced to the minimum possible amount. Having everything on the cloud, handled by one cloud-services provider, firms do not need to have their own, elaborate, in-house IT infrastructure. This means reduced consumption of hardware and ultimately a reduced amount of IT waste. After all, a technology that favors the planet, favors all.

Helping the Modern Accountant Be

It is not only the firms that have gone global, but the modern accountant has also followed suit. Unlike the olden days, where accountants would pay regular visits to their client’s offices and run them through their accounts and bills, the professionals today can do it all sitting in their own office or even at home.

The cloud-hosted accounting applications such as QuickBooks hosting, have given the accountants and their clients the option to work in collaboration, round-the-clock, irrespective of their geographical locations. All they have to do is to have their data stored on a cloud-based app and share the credentials with their accountants to be able to access their files. So, being physically present as the traditional accountants- not that necessary anymore.

Tax Filing Errors Reduced Considerably

Tax filing season is tough for most business owners and quite understandably, for their accountants too. The culprit clearly is carelessly handled financial records. The cloud-based accounting systems do most of the heavy-lifting themselves, allowing accountants to have a smooth-running tax season. With everything appropriately documented, all in one place, the chances of accountants missing out on or overlooking a taxable value are significantly reduced. This allows accountants and/or tax professionals to accurately compile reports and also improve the chances of seeking tax reductions, owing to the clarity in reports.

Overseas Clients, Check

How often do you seek advice from doctors practicing overseas? Or take up an online course because it is not available in your area? Well, we all know friends and family who opt for cloud-based services for a slew of day-to-day needs. Similarly, with the help of the cloud, firms, individuals, and business owners can hire a remotely-located accountant to handle their finances and accounts. As already discussed above, clients and their accountants can conveniently collaborate with the help of the cloud, irrespective of the difference in their current locations and time zones.

And, Lastly

Innovation in accounting has positively affected the accounting industry in more ways than we have discussed above. Although the four areas mentioned above can be seen prominently, other benefits tag along with them. Anyone who has first-hand experience working in the cloud understands that cloud is not just a trend but also a necessity. Any firm, whether big or small, that needs to introduce a technological push in their process without spending a fortune, can go for the cloud right away.