Deliver the Right Message to Your Market

For anyone involved in direct marketing, there is no quicker path to failure than sending the wrong message to your market. Conversely, getting the right message to your market benefits every aspect of your marketing campaign.

The Internet is a direct marketer’s dream. Not only do you have inexpensive and ready access to your market, you can test in real-time. What could possibly be better? What could possibly be easier?

The fact that the market is so easy to access is precisely the reason so many marketers gloss over their message. Hey, if I get it wrong, I’ll just start over! Clearly, a hit-or-miss approach to your marketing message is not only inefficient and expensive, it’s indicative of a fundamental failure in your campaign.

Any fundamentally sound campaign begins with some market research. For us Internet marketers, that means keyword research. Nothing new here! But unfortunately, not many of us take the time to go beyond basic keyword research. Skipping or glossing over this next step and you’re basically flushing your hard-earned profits down the drain.

After you’ve done your initial keyword research, take a step-back and take a macroscopic look at your keywords and phrases. Here are just a few questions you should be able to answer after examining your keywords from a broader perspective:

What are they saying about your market demographic? Is it male or female? Young or old?
What about your market’s buying habits? Is this an impulse buy or a purchase that requires careful consideration?
What kind of person is buying? Is it someone new to your market or a seasoned pro?
You get the idea! The web is absolutely full of resources you can use to find out about your market demographics. Simply Google ‘site demographics’ (don’t forget to drop the quotes) for an exhaustive list of online resources you can use to dig deeper into your market.

Once you’ve got some insight into the demographics of your market, then and only then should you begin to craft your message. Getting the right message to your market is a sure-fire way to significantly boost your conversions. Carefully tweaking that message is often the difference between a run-away winner or a losing campaign. If you’re simply throwing stuff against the wall and hoping something sticks, you’re going to find this marketing stuff frustrating indeed!

Increasing Response Rates of Direct Mail Postcard Marketing

In choosing an effective marketing strategy, most businesses do not leave out printed advertising postcards as a choice. Apart from saving on advertising expenses because it entails cheaper cost, it simply still functions as an effective marketing tool despite the more advanced approaches of advertising. This has been around for many years now and small and medium scale companies would really go for postcard marketing to promote their product and gain attention from the market.

Printed advertising postcards are best distributed through direct mail marketing. In doing so, your business is guaranteed to reach its potential target market. Direct mail postcard marketing does not incur a lot of expenses, with only a marginal cost on the card stock, colored ink, and postage.

Even though it is considered one of the most effective marketing tools, it should still stay within range of other forms of advertising. This means that a company should optimise or customise their direct mail postcards and enhance its features to increase readership and gather more prospects. To be as effective as it should be, a business must know what factors to consider in increasing response rates.

Since printed advertising postcards are normally small in size, information may not be that broad and extensive. So the company can only limit it to the most essential details such as company name and logo, product name and contact information. With this in consideration, a business may need to address first the very basic concept of the postcard which should answer the customer’s question of “What can I get out of it?” Convey your message across to get them into the business before you address the concern about its design.

Since it is direct mail marketing, your postcards should be delivered to the right target market. Part of the preparation is the direct mailing list so you wouldn’t be wasting on postcards sent to the wrong prospects who don’t really need the product or service. You may need to gather data from a reliable data company to help you come up with an ideal list.

Postcard design is as important as its basic concept or substance since the advertisement is highly visual. So, a company has to consider choosing the appropriate image, something that does not really utilise much space since it is relatively small and has limited space. Also, it has to be closely relevant to the product or service being promoted. An interestingly appealing and eye-catching direct mail advertising postcard with a very catchy headline will definitely gather high response rates.

Lastly, in order to gauge its effectiveness, keep track of the response rates. You cannot just keep on distributing and sending them in the mails without knowing if it is being given attention. That defeats the ultimate purpose of capturing your target market. Other than constantly monitoring the response rates, also learn how to measure its success. This will give you an idea whether you should continue using this marketing tool or opt instead for another marketing strategy.

Tips on Setting Up a Self Directed IRA

That free and easy setup self directed IRA might not be a good choice. I looked at the company’s offering that deal. The additional fees that they charge are numerous and the services they offer are limited. Remember to always shop around before you make a final decision.

A self-directed account is a good idea, because, generally speaking, you have more options, but the company’s that are offering free set up are brokerages. Maybe you only want to invest in stocks, bonds and money market funds, but they are charging high fees for each transaction.

A better choice is a company that charges a reasonable set-up fee and an annual fee, but no transaction fees. Of course, you’ll always have to pay a fee for trading stocks or foreign currencies online, but as long as you stick with standard stock market investments, some companies do not charge an extra fee.

Instead of a free and easy setup self directed IRA, you may want to consider a little more diversification. There are a number of allowed investment types that are not related to the stock or money markets.

Some of them can yield very high returns. Others are yield less, but you have to go with the investment types that you understand.

For example, one investor that I know of is a music teacher. His students and others were interested in renting musical instruments. He used funds from his self-directed account to buy a number of instruments and began renting them out.

In less than a year, the rental income paid for the initial investment. So, after two years, he doubled his initial investment and the account will continue to grow in this way for as long as the instruments hold up. With proper maintenance, they could last for a hundred years or more.

With one of the free and easy setup self directed IRA accounts, he could have never made that type of investment, because it’s not allowed by the custodian. Even though, it is allowed under the tax law. But, there is one investment type that anyone can make and the profits can be very high.

Holding real estate in a retirement account is allowed and some advisers encourage it. Real estate is typically not affected by the volatility of the stock market.

You can find an easy setup self directed IRA custodian [http://smart-ira-investing.com/] that allows real estate transactions, but set up is not “free”. It costs about $50. But, custodians that charge for setting up the account may not charge transaction fees or percentages on un-invested cash balances. That’s good, because you need cash balances to invest in real estate.

All of the costs, including the purchase price, must come from the account. All rental income or other profits must be returned to it. There are certain prohibited transactions and rules you need to learn before you get started, but the real estate market can help you secure your future faster than you ever dreamed possible.

Choose the right easy setup self directed IRA and look for some good advisers. Help is available, if you know where to look.