How Die-Cut Postcards Can Improve Your Marketing

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques.

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember that all postcards are as successful as you make them. As a result, try and consider design, shape, style, tone and copy.

Below are a few tips that will help re-energize your marketing efforts and will help in spreading your message.

Business – Have a business that is specific to a certain type of person? Consider making it in the shape of whatever your business does. Gardeners could create postcards in the shape of gardening shears, dentists in the shape of toothbrushes, etc.

Curve your Copy – Have a really unique die-cut postcard? Then try and curve your copy around the outline of the postcard. This will be sure to leave the reader in a state of constant eye travel around the postcard while trying to read your message. Just don’t put too much copy, and include the most essential information in clear view in the center of the shape.

Mail it – How often do you get something in the mail that is die-cut? Not only is it an easy way to stand out, it is also the easiest way to distribute your postcards. In fact, many times the printer will offer direct mail services. Direct mail services allow you purchase your postcards, and then instantly mail them without even the lick of a single stamp. Simply remember that die-cut postcards usually cost a bit more to mail.

Remember, the key to determining die-cut postcard shapes is to think personalization. With some personalization, effective copy and bold statements, you are sure to stand above the rest and make the best of your marketing efforts.

Property Not Selling? You Need to Think Like a Marketer

America is in an unprecedented real estate crisis. If you’re a home seller, a real estate agent, or a mortgage broker, you don’t need to be told this–it’s your reality. Not being able to sell a home quickly and for what it’s worth may be threatening your financial future, your plans and dreams, your peace of mind.

Number of days on the market is up. Number of houses on the market is way up. The value of homes in many areas is in shocking decline. And new home construction is reportedly the lowest in 17 years.

In a seller’s market, little work is required to sell a home. You list it for sale; people come and look; you receive offers on it (perhaps you get two or more competitive offers); when you get one you like, you’ve probably made a tidy profit on the property.

Not so in today’s market. According to the gloomy current reality, your property may linger on the market for a year or more, and may sell for as little as half what it was worth three years ago. And that is disastrous for those who, like most people, have the bulk of their net worth tied up in their home. Many baby boomers don’t expect to retire for this very reason.

But let me tell you some really good news. Some people are selling their homes quickly and at good prices. How? Well, they know something most people don’t: in a housing market like today’s, anyone who wants to sell a house must think like a marketer. Because a home for sale needs to be promoted just like any other product.

The way you do that is by using Direct Response copy.

So if you’re a home seller or a listing agent with a property you’re serious about selling, here’s what you do: find a Direct Response copywriter. Not necessarily one with a real estate background, although an interest in real estate is helpful. Marketing is what a Direct Response copywriter does–and marketing a house is pretty much like marketing any other product. A house has features and benefits; it has something that makes it stand out from its crowded field of competitors. A Direct Response copywriter knows how to leverage what your property offers into a saleable product.

Find that copywriter and ask him or her to create Direct Response materials to sell your property. Yes, it’s that simple.

And here’s the bonus: everyone knows real estate is a commission-based business, so the copywriter you choose should be happy to receive his or her fee when you sell the property.

If you’re trying to sell property and not having much success, you (honestly) have nothing to lose. Contact a Direct Response copywriter and get that property sold.

Tips on How to Make Your Direct Mail Marketing More Effective

Some online marketers are overlooking the fact that direct mail marketing is very effective in promoting a business. It can now be done both offline and online. Let us discuss some direct mail marketing techniques that will definitely boost your company’s success.

Use postcards. Postcards are powerful tools you can use to encourage people to take positive action. Unlike a regular letter, they do not have to be opened so you can be sure that the recipient will see it. They contain short, simple messages that are quick to read and easy to understand. You can use some designs that will help in attracting more people’s attention.

The cost for creating, printing and mailing one postcard is far cheaper than a business letter. Since you are not going to use an envelope, it only means that you can save more. Furthermore, advertising with postcards make it easier for entrepreneurs to track the results of their campaign.

Offer a discount or a free gift. People love to receive discounts or freebies. The postcard you send out can also serve as a discount coupon or a voucher which will help them claim the free gift. The customer can simply take the card to your store to enjoy a discount or a freebie from their purchase. Or you can include a discount code that customers can use on their check-out from your online shop.

Offer a free trial. Offering free trials is one way of getting people’s attention and trust. It shows that you are confident about the quality of your products and services. It eliminates the risk so a customer would feel more at ease to accept your offer.

Use a personal tone. Avoid using a sales pitch that sounds like pure advertising. Instead, make your tone personal and friendly, as if you are speaking in front of a customer. Stress the benefits of what you offer. What’s in it for them? However, be careful not to overdo the sales talk. The subtle approach is usually more effective.

Use call-to-action words/phrases. Do not forget to use call to action words or phrases that tells the reader exactly what you want them to do. Should they check out your website? Order through telephone? Or visit your nearest store? Don’t leave your readers guessing. Give them exact instructions on what to do after they have read your postcard.

Use easy to read font. There’s no need to give your readers a hard time looking at your message. Choose a font style that is just the right size and is not straining to the eye.

Repetition is the key. Repetition is important. It is advisable to use a call-to-action phrase at the beginning, middle and end of your marketing copy. Don’t be afraid to repeat call-to-action words in your copy.

Use bulleted lists. To maximize space, use a bulleted list to highlight your main points or emphasize important ideas. Unnecessary words can be omitted since the list does not have to contain complete sentences. A reader can simply scan through the list and still understand what you’re trying to say.