Landscape Direct Mail Printing is Key to Seasonal Success

As a small business owner you know that landscaping is seasonal and that you have to make the most out of the customers that you get. It is important to the success of your business that you try to be prepared for the slow times as well as during the spring summer. Full color direct mail will keep your phone ringing even during the slowest months of the year. By creating flyers, brochures, and special offers, you will be able to target people and convince them to try your services no matter what time of year it is.

You can even add specific seasonal specials onto your flyers that will offer discounted rates or other promotions which will be too good for them to pass up. People love to receive coupons. You can use this to your advantage and include a coupon on your flyer which must be used by a certain date. If you wish, you can offer them a special yearly price if they sign up for your services during a certain season. This is a great way for you to convince people that the slow season is actually the best one for them to call you. This will also generate more cash flow each month.

Landscape direct mail printing is also an easy way for you to make sure that you are getting your name out to the specific areas that you provide your services in. You will find that flyers work very well in bringing you more business. Some people will call you immediately and hire you to take care of their landscaping or renovation projects. Others may take your flyer and put it aside for a time when they need your services. Either way, the flyers will work to promote your business. Another great thing about this form of advertising is that it is more effective and a lot less expensive than other forms of advertising. Every homeowner has a mail box, and every home owner reads the mail.

Most direct mail printing companies can target your local areas by zip code and exclude businesses and apartments that you do not want to target. You can even target homes by value or income levels. Landscaping direct mail may be the right marketing solution for your small business.

Why is Leadership So Important in the Network Marketing Industry?

As individuals we are sometimes unsure of which direction to take. Whether it is our personal life or business venture, there are times when our uncertainty gets the best of us. If you are considering joining an MLM company it may be a good idea to team up with someone who is a leader.

For people new to business in general and network marketing specifically, it is important to be aligned with someone who knows the business and who can give you direction. Someone who is a good leader.

A good leader in this business will show by example. They will be patient as they attempt to give you the knowledge and the confidence to develop your business. A good leader is a person who is respectful of your efforts as they guide you in your efforts to build a successful business.

It doesn’t take years and years of experience to make you a leader. Of course you have to have some knowledge about your business, but more importantly is the fact that you are willing to guide, direct and participate in the growth of those under you.

Showing others this kind of concern will be a definite asset as you and your down line build. Also, a good leader will show others the methods to use in such a way so that they are very easily duplicated.

The amazing thing about this approach is that as you lead and teach others, they in turn will do the same thing. This is what network marketing is really all about. Helping others help others. Everyone benefits when help is provided to each other.

A good leader also knows how to delegate responsibility and when to delegate. This way the “student” gains the confidence to do things for themselves. Delegation is an excellent way to help build another’s self-confidence.

Being a good leader is the best way to build your network marketing business. It shows those under you that you have a genuine concern about their business as well as your own.

Many people who enter the MLM world of business eventually give up and drop out because they have no one to follow, no leader. Although there are marketing systems galore on the Internet, most people cannot follow them because they don’t have that personal leadership that is required.

Before you join any network marketing company be sure that you know who the leaders are. And you also must make contact with them and ask for their guidance. They will be glad to assist you or direct you to another leader that has the time to help.

Major Player in the Field of Sports Marketing

With the Winter Olympics and Super Bowl just around the corner and with the World Cup taking center stage this summer, sponsors are taking a new and different approach to advertising their brands. They are scrambling to invest more in social media campaigns and less on expensive TV and print advertisements. Aside from the obvious cost savings, the big question is why social media? The answer is two-fold. Social media is personal and it builds relationships. Advertisers are fast recognizing that to build brand loyalty they need to connect with their consumers in new ways through online direct response marketing. What better way than through sports marketing where fans identify with athletes and their national teams.

Social media is playing a critical part in presenting brands and athletes in a manner that interacts with fans on a worldwide basis. It creates anticipation and excitement for fans that can communicate directly with their favorite athlete and connect with them on a more personal level. Social media is enabling brands to create lasting relationships with people around the globe that isn’t possible with television and print media.

The Crossover to the New Media

NBC, who has exclusive broadcast rights to air the Vancouver Olympics, is making a big play with online marketing as a major part of their promotions to achieve web success. It has partnered with the social media firm The Swarm Collective to produce Olympic Pulse, a place where visitors can look up tweets from athletes, Olympic blogs and top trending stories. The Super Bowl promotions have also been very active in social media on Twitter, Facebook and blogging. Athletes and teams are scrambling to hype the event and gain more followers.

In order to prep for the World Cup in the coming months, the corporate partners of FIFA, football’s world governing body, are moving away from the use of traditional TV and billboard campaigns. Instead they are trying out social networking sites to promote their brands, to sell their pitch and build their business online. Calum MacDougall, director of global marketing partnerships at Sony Ericsson, says 2010 will be the first “social networking World Cup.”

Changing the Way the Game Is Played

What makes social media so attractive to powerhouse companies is the realization that more and more people are resorting to popular social destinations like YouTube, Facebook and Twitter to get their daily dose of their favorite brands and athletes. In addition to this, these sites come with major audiences and give brands a huge boost and a way to reach millions of consumers. As an added bonus, these sites give brands the viral, online hype that they’ve been searching for in their audiences and their markets. In addition to this, it’s cheaper than spending millions on TV, billboard and print campaigns, and they can get real-time results in relation to how many people are engaging in these sites and taking advantage of their promotional offers.

The consumer has changed and companies have finally recognized that they need to be where the consumers are most responsive. Is social media the advertising vehicle of the future, replacing more traditional media? Probably not, but it may run an effective second.