Direct Marketing Disasters: 3 Non-Copywriting Mistakes That Kill Sales (It’s Just the Copywriter)

When you work with clients it can become all too clear that bad copywriting is not the only source of failure in marketing. However, in a classic case of CYA its can be the unfortunate soul brought in to write the copy who shoulders all of the blame when a project fails and also is the undisputed hero when it all succeeds.

Neither is actually the case. The copy is always the most obvious piece of any marketing activity but it is not the only piece.

Here are three other ways any given marketing campaign can fail even with the most brilliant copy:

1) Poor Or Absent Market Selection. Not selecting a target market at all or doing such a poor job of it that you are unable to target it effectively. Most business are not actually in the business of selling to everyone. We don’t sell laundry powder or disposable razors, etc. In most cases there are limits on who we sell to. So being crystal clear about who you are selling to makes the world of difference.

Amazing as it may seem, just getting crystal clear about who you are selling to makes a world of difference to the other people working on your marketing. Matching message to market makes a huge difference to response rates. I’ve seen response rates more than 4X just by simply using laser targeting of markets and matching the message appropriately.

2) Inappropriate Selection And Use Of Media. There are many ways to take great copy and then ruin it with inappropriate or inadequate media. I’ve had clients take strong copy, cut it up and then try and send it as a chopped up sales letter only to see it fail.

Not surprising, because you don’t send one letter to 100 people and expect an avalanche of business. Considering the hurdles involved in getting the sale, I’d have been impressed with an enquiry.

Another supplier of ours sends a 2 page brochure for their marketing services and expects that to impress their prospective clients.

It shows unrealistic expectations. Conversely, I will spend several hundred dollars following up with clients when the cost of sale allows this. The follow up makes a considerable return on investment. It’s when you want massive returns off of small spends that you get in trouble.

3) A terrible offer. Not enough effort invested in coming up with a slam dunk offer will affect the response rates of a campaign. You need an irresistible offer, not an offer that is too good to be true. Cos if it looks too good to be true, it probably is. Irresistible offers are good enough to be true and they gnaw away at people until they respond.

Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.

Ways We Can Bring Some Change In Marketing

Marketing has never been easy. And the good news is, it will never be that easy ever. It keeps on changing as per people’s taste and no doubt, it will keep on changing forever and more!

But the need is to know, how do we keep working on things that would always keep on changing? This is definitely not that easy but working on stuff, one by one would help us to get done with things in an easy manner.

Are we willing to bring some better economic development, in the scenes? If this is something that we are working on, then we would be happy to know, there are things we all could try and bring changes in our routine!

Things that can help us with marketing on a different note:

Be okay to try new things

Trying new things is not comfortable with many people. But this is definitely something that we need to hold onto if we want to bring some change in our routine.

Trying new things might seem a little different and totally out of the norm. But this is a good way to make sure of becoming a little different from the crowd and to be able to attract some audience as well.

Trying new things is not always easy but this is the only way to be able to get through the stuff and open new and exciting doors. People always like something new and exciting, why don’t you try this strategy for yourself as well?

Keep checking on your audience

How do we know, whatever we are doing is something our audience is able to get along with? We need to have a sure check about this fact.

Thus bringing in a few ways that will help our audience to provide us some feedback on the topic would be great.

Release some surveys, collect some possible one on one interviews, and make sure, we get hold of the facts that are necessary for us.

Checking on your audience does not have to make, you cannot try anything new. Just keep a tap on the graphs and make sure, you are getting better ideas along the journey of making your kinds of stuff possible.

Have an eye on the rising talent

People demand new things, every now and then. This is not about making sure we keep providing anything to the crowd. But this is also about making sure we are providing something that is of good interest to the people.

Having an eye on the people means we are having a good catch of the possible talent or we are able to catch the possible Talent Attraction happening.

This would help us know and somehow use things that are good for our betterment and for the whole campaign. Bringing more new stuff and things in the role would bring more people into the attraction.

Let us play some more in ways

Playing in the market is not only about having fun, but this is about making business while having some fun on the journey.

Whether we want to bring in some development or economic attraction, we all need to be sure of the fact what way the market is going in.

Bring in all the facts and make sure things are going in the right manner with the best possibility of growth and some change in the routine.

Be sure in knowing when to follow the crowd

It is a dangerous trap to need to follow the crowd. Not everything that everyone does is a greater thing to copy. There has to be some self-knowingness, to have control over what should be followed and what should not be followed.

When we think of Soft Power, it is always about making sure; we have the control on our hands, to devise the strategies for our firm.

This is more about having the grasp in our hands and not needing to follow the crowd when they simply don’t make sense for the kinds of stuff to be done.

How are your strategies going in the idea of making your stuff grow well? With amazing things to be published well, it is greater note when we have control over things in our hands.

Want to know some of the strategies that would do good, as per your service/product niche? If this is your main goal then our team can help you well with stuff.