MLM in Intensive Care – Resuscitating Your Business With Top Tier Direct Sales

The Internet has helped millions of people all over the world find business opportunities to earn money while selling a product they can believe in. There are hundreds of products created each year and very often the only way to purchase them is through network marketers. In our previous article, (MLM Business Model – The Most Well-Known Internet Business Model) we talked about the multi-level marketing (MLM) business model. Although the Internet seemed the perfect vehicle to help businesses grow, it is actually the main reason MLM in intensive care. Thousands of team leaders, who spent their time building networks and training their distributors, have found that their profits have all but disappeared.

They went from having a self-sustaining down line to constantly rebuilding. MLM’s are all about relationships. Successful team leaders mentor their distributors, teach them how to be successful and help them create new distributors of their own. Before the Internet, people understood that it took work, time and patience to be profitable. MLM in intensive care is in part due to the tremendous amounts of information available to the public at large. There is hype about new products every day. Email campaigns are focused on offering the opportunity to get in on the ground floor, to make the big money.

The basis for much of MLM marketing used to be by word of mouth. When the Internet came along, cheap email campaigns were effective. As the public has been deluged with more and more of these emails, they have become jaded. Leads that used to be hot have gone cold. New rules about spamming have prevented the type of mass emails that used to garner results. Now campaigns need to be targeted to a specific audience to be effective. MLM in intensive care came to be because campaigns that used to be effective and inexpensive no longer work and have become very expensive.

Many network marketers are moving away from the MLM and are using funded proposals to create a steady revenue stream while they focus on top tier direct sales. As more people leave established networks, the more MLM in intensive care. With top tier direct sales, people are dependent on themselves to make the sale, not an ineffective down line that may be strong today, but dry up tomorrow. Distributors can still find and sell a product they believe in, but only need to sell a few products a month to be as profitable as they were with a network, selling thousands of products.

Direct Marketing Disasters: 3 Non-Copywriting Mistakes That Kill Sales (It’s Just the Copywriter)

When you work with clients it can become all too clear that bad copywriting is not the only source of failure in marketing. However, in a classic case of CYA its can be the unfortunate soul brought in to write the copy who shoulders all of the blame when a project fails and also is the undisputed hero when it all succeeds.

Neither is actually the case. The copy is always the most obvious piece of any marketing activity but it is not the only piece.

Here are three other ways any given marketing campaign can fail even with the most brilliant copy:

1) Poor Or Absent Market Selection. Not selecting a target market at all or doing such a poor job of it that you are unable to target it effectively. Most business are not actually in the business of selling to everyone. We don’t sell laundry powder or disposable razors, etc. In most cases there are limits on who we sell to. So being crystal clear about who you are selling to makes the world of difference.

Amazing as it may seem, just getting crystal clear about who you are selling to makes a world of difference to the other people working on your marketing. Matching message to market makes a huge difference to response rates. I’ve seen response rates more than 4X just by simply using laser targeting of markets and matching the message appropriately.

2) Inappropriate Selection And Use Of Media. There are many ways to take great copy and then ruin it with inappropriate or inadequate media. I’ve had clients take strong copy, cut it up and then try and send it as a chopped up sales letter only to see it fail.

Not surprising, because you don’t send one letter to 100 people and expect an avalanche of business. Considering the hurdles involved in getting the sale, I’d have been impressed with an enquiry.

Another supplier of ours sends a 2 page brochure for their marketing services and expects that to impress their prospective clients.

It shows unrealistic expectations. Conversely, I will spend several hundred dollars following up with clients when the cost of sale allows this. The follow up makes a considerable return on investment. It’s when you want massive returns off of small spends that you get in trouble.

3) A terrible offer. Not enough effort invested in coming up with a slam dunk offer will affect the response rates of a campaign. You need an irresistible offer, not an offer that is too good to be true. Cos if it looks too good to be true, it probably is. Irresistible offers are good enough to be true and they gnaw away at people until they respond.

Entrepreneurs: Family Laundry is HUGE Market

Technology entrepreneurs are always looking for a huge “need” in the marketplace and then coming up with a new product that “fills that need”. Maybe laundry isn’t exciting, but if you are an entrepreneur looking for that huge market, consider this: every second of the day approximately 1000 loads of laundry are started in the world. An enterprising marketer, with a plan and a respectable networking machine only needs to capture a small fraction of less than 1% of this market to create a powerful business for themselves. If they have a large, established network, then huge fortunes can easily be made. Environmentalists love this too, because this system can potentially reduce anywhere from 25,000-30,000 gallons of phosphate laden rinse water back into our environment every second of the day. An amazing new technology has just hit the market that is revolutionizing the way families have historically washed their clothes. What a paradigm shift!!

This is a WIN-WIN situation- cleaner clothes and cleaner environment. Clothes aren’t just cleaned; they are sanitized and deodorized with this system. Because cold water is used, colors and whites can be mixed. Colors are more vibrant. Fabrics are softer and fluffier. Because detergents are eliminated there are no chemical skin sensitivities. Use the existing washer in most cases. Your time doing family laundry is reduced.

This is not a toy, or a gimmick. It is a rugged system that simply attaches to the washing machine. It has undergone 2 years of field testing. This is not a start-up company; they have a history of bringing high quality innovative technology to the market that works, and is affordable. There is a proven marketing plan in place and training and support is already available. The company controls manufacturing in their own U.S. facilities.

BCB Associates is a group of individuals, professionals and companies working together to disseminate information and supply products and services that address air, water, nutritional and environmental issues in today’s home and workplace. We are interested in establishing and maintaining communication with individuals, qualified local professionals and companies involved in indoor environmental issues and appreciate your comments and input.