How Die-Cut Postcards Can Improve Your Marketing

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques.

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember that all postcards are as successful as you make them. As a result, try and consider design, shape, style, tone and copy.

Below are a few tips that will help re-energize your marketing efforts and will help in spreading your message.

Business – Have a business that is specific to a certain type of person? Consider making it in the shape of whatever your business does. Gardeners could create postcards in the shape of gardening shears, dentists in the shape of toothbrushes, etc.

Curve your Copy – Have a really unique die-cut postcard? Then try and curve your copy around the outline of the postcard. This will be sure to leave the reader in a state of constant eye travel around the postcard while trying to read your message. Just don’t put too much copy, and include the most essential information in clear view in the center of the shape.

Mail it – How often do you get something in the mail that is die-cut? Not only is it an easy way to stand out, it is also the easiest way to distribute your postcards. In fact, many times the printer will offer direct mail services. Direct mail services allow you purchase your postcards, and then instantly mail them without even the lick of a single stamp. Simply remember that die-cut postcards usually cost a bit more to mail.

Remember, the key to determining die-cut postcard shapes is to think personalization. With some personalization, effective copy and bold statements, you are sure to stand above the rest and make the best of your marketing efforts.

Direct Selling Network Marketing Consultant – 3 Ways to Build Your Team With the Web

Direct selling has been an accepted method of buying products on for the past hundred years. The ease of access and convenience of getting to know about product straight from direct sellers has kept shoppers fascinated in acquiring items from direct vendors. Statistics obtained from the World Federation of Direct Selling Associations (WFDSA) show that $ 114 Billion was generated in retail sales in year 2007 alone, suggesting that there is indeed plenty of earnings as a direct selling network marketing consultant. Also, the United States Direct Selling Association (DSA) revealed that fifty five percent of US adult has shopped through direct seller at some point in their lifetime, testifying the soundness of the target market.

Direct sales also provides the chances for monetary progression aside from having personalized contact with end users. Taking in direct selling network marketing consultants can certainly supercharge earnings. There are so many approaches to come up with a team, particularly with the help of current digital media.

Following are best 3 ways to recruit through the web:

1. Social Networking – Countless success stories of recruitment highlight the use of social networking internet sites like Facebook. Simple ideas like coming up with a page for your business, tagging friends in merchandise pictures, sharing fun tales on tips about how to make money by direct sales somehow or another entice the general public to participate or be a direct sales consultant too. Since social networks like Facebook enable others to like and re-post, your content can spread quickly, your group could very well grow quickly, and your target marketplace could get larger– all at no cost!

2. Use a Blog – An online diary that tells your experiences as a direct sales consultant is another effective approach to get other people compelled in the career. Describing your adventures, achievements and returns together with tips and tricks on how to devote oneself to the business are some ways a blog maybe useful to enroll people into direct selling. Including videos and podcasts keep your blog enjoyable and interactive too. Make sure your blog levels to opinions from happy clienteles and leave contact information so that people showing an interest in following your footsteps can readily get to you.

3. Helpful Content, Guest blogging, Community Threads – Submitting informative content in other people’s blogs, networks such as Linked In and commenting in community forums does miracles for visibility. The more visible you are, the easier for your target market to remember and for your future direct selling network marketing team to get in touch with you. Also, having access to these sites allow you to screen the applicants for your team– perhaps the ones that have best people skills, who communicate well and are eager to work would make the cut?

These are just three of the best ways to recruit a team online; using the internet as a medium to increase the size of your business and establish a network is easy and can be a lot of fun. Remember however, to be careful in taking care of the image that your product is speaking for. Spamming, over-tagging and ranting online are total turn-offs to your potential direct sales team. The key is striking a good harmony between stating the facts and plugging in the variety of interesting possibilities brought about by direct sales marketing.

Market Your Medical Business Successfully – 7 Unique Ideas and Why You Should Try Them

The success of your medical business depends on your ability to bring in new patients and to keep the current ones coming back. Why is it, then, that most medical businesses rely on the same old advertising methods to reach patients? Whether it’s listing services in directories, placing ads, or getting any generic website online, when everyone does the same thing, it’s tough to stand out.

Imagine someone searching for a new doctor and being inundated with over 200 listings. With nothing to distinguish each doctor, that someone likely ends up choosing the doctor at the top of the list. Not exactly what you want if your name doesn’t come up first.

The good news is that while people do want a doctor located nearby, people also want a doctor who they feel comfortable around and who they trust. So, it’s clear that your marketing should help you stand out in memorable and friendly way before potential patients start digging into that list of 200 physicians.

Also important is the need to maintain a strong relationship with current patients. Like with any business, your current patients are the ones that bring in the majority of your revenue, so your marketing must effectively remind them about why they’re happy to have you as their doctor, optician, dentists, etc.

Now, if you gave it some thought, I’m sure you could come up with many unique and creative marketing ideas, but I’ll start you off with my top seven marketing tactics for medical businesses. These marketing ideas offer you different ways to bring in new patients, keep current customers enthusiastic and coming back, and, ultimately, maintain a profitable medical business.

1. Share news to keep in touch. According to the Direct Marketing Association, email and e-newsletter marketing generated an ROI of $43.62 for every dollar spent on it in 2009.That’s great news that you can easily take advantage of it.

A short, well-written e-newsletter sent once or twice a year is a great way to keep in touch with patients. Provide them with relevant information that’s important to them. Share your expert knowledge, keep a friendly tone, and within hours you can draft an article. If you’re too busy, you can even hire somebody to write and edit your newsletter for you.

Some ideas include sharing promotions for your services, talking about the newest innovations in your office, including new testimonials from other patients, or providing answers to current health questions.

2. Be social. People prefer to deal with those they know and trust, so get involved in events and functions where potential patients can meet you and get to know you. Regardless of how busy you are, you may be able to fit in one event every two months. Some ideas include participating in a charity event, offering to speak at community functions, or attending church functions. The idea is simply to be out there where potential patients can meet you and get to know you.

3. Do a little direct-mail marketing.Yes, I know that you’re probably already sending postcards to your patients, but what if you offered them something more than just a friendly message? Why not go an extra step further and offer them a great reason to visit you again?

Not sure about what to offer? Think about their needs. For example, an optometry office might offer a discount on lens fittings or for new referrals. You could tell them about the latest innovation that makes their visit more comfortable. Whatever the message is, make it relevant to their needs and offer them a great benefit.

4. Team up. Consider forming a joint venture with another service provider that targets your market, but doesn’t directly compete with you. Find a way everyone can benefit–you, your partner, and your patients.

As a dentist, you could team up with an orthodontist or maybe a medical spa that offers teeth whitening. You can send new customers to them while they refer new patients to you, and the people who are referred can benefit through special savings only available through this referral service.

5. Get a good website up that’s search engine optimized. Like I mentioned before, people go online to look for information. Every day, millions search online by typing in keywords into search engines such as Google and Yahoo. With a website that’s search engine optimized, your site can rank higher in search results and dramatically increase the targeted traffic to your website.

Once people land on your website, make sure your site effectively convinces them that you’re the doctor for their needs. Offer helpful, valuable information, such as information about your services, credentials, or what sets your service apart.

Your website should be professional and engaging. I’ve even seen sites with pictures of unsmiling, distracted receptionists. Not exactly the image you want to communicate. With an increasing number of higher quality websites, many medical businesses can no longer make do with poorly thought-out websites. A well-created site is essential for building trust and for making a friendly first impression on potential patients.

6. Write articles or reportsand publish onlinefor free. You position yourself as a expert in your field, instantly build trust and credibility in the minds of new patients, and you set yourself apart from other medical professionals in your local area.

With numerous free article publishing sites, you also enjoy free, easy advertising when you publish these articles online or on your website. Millions of people go online every day to search for information, and if you can provide valuable information, you’ve just extended your reach.

Plus, these reports and articles continue to work for you long after they were written. Remember to include your name, credentials, office location, and contact information, so there’s an easy way for people to reach you.

7. Give them something to take home. With just an hour a week, you could craft a series of short handouts about important medical topics. When a patient comes in with a particular problem or question, hand them your personally written articles tailored to their specific health care issues. Include information that’s valuable for them to keep around as a reminder.

Because not many medical professionals do this, it can be an excellent way to build a stronger relationship with your patients. Again, remember to include your name, credentials, and office information at the bottom. If the topic is something that, for example, concerns women of a certain age, include a reminder to share this information with those they think would benefit from the knowledge.

In Summary…

Coming up with creative ways to reach your patients doesn’t have to be complicated or time-consuming. Though not all these marketing ideas may work for your medical business, hopefully they inspire you to come up with your own ways of making a positive and memorable impression on your patients.