Property Not Selling? You Need to Think Like a Marketer

America is in an unprecedented real estate crisis. If you’re a home seller, a real estate agent, or a mortgage broker, you don’t need to be told this–it’s your reality. Not being able to sell a home quickly and for what it’s worth may be threatening your financial future, your plans and dreams, your peace of mind.

Number of days on the market is up. Number of houses on the market is way up. The value of homes in many areas is in shocking decline. And new home construction is reportedly the lowest in 17 years.

In a seller’s market, little work is required to sell a home. You list it for sale; people come and look; you receive offers on it (perhaps you get two or more competitive offers); when you get one you like, you’ve probably made a tidy profit on the property.

Not so in today’s market. According to the gloomy current reality, your property may linger on the market for a year or more, and may sell for as little as half what it was worth three years ago. And that is disastrous for those who, like most people, have the bulk of their net worth tied up in their home. Many baby boomers don’t expect to retire for this very reason.

But let me tell you some really good news. Some people are selling their homes quickly and at good prices. How? Well, they know something most people don’t: in a housing market like today’s, anyone who wants to sell a house must think like a marketer. Because a home for sale needs to be promoted just like any other product.

The way you do that is by using Direct Response copy.

So if you’re a home seller or a listing agent with a property you’re serious about selling, here’s what you do: find a Direct Response copywriter. Not necessarily one with a real estate background, although an interest in real estate is helpful. Marketing is what a Direct Response copywriter does–and marketing a house is pretty much like marketing any other product. A house has features and benefits; it has something that makes it stand out from its crowded field of competitors. A Direct Response copywriter knows how to leverage what your property offers into a saleable product.

Find that copywriter and ask him or her to create Direct Response materials to sell your property. Yes, it’s that simple.

And here’s the bonus: everyone knows real estate is a commission-based business, so the copywriter you choose should be happy to receive his or her fee when you sell the property.

If you’re trying to sell property and not having much success, you (honestly) have nothing to lose. Contact a Direct Response copywriter and get that property sold.