5 Unique Ways to Market Your Home Business Using Online and Offline Methods

With the discovery of the internet, marketing of home businesses have taken a whole new meaning. As an entrepreneur, it is important to take advantage of both online and offline marketing methods to maximize exposure of your business. Here are some examples of marketing methods:

1) Google AdWords Advertising
Google is now the largest online search engine and by advertising on Google Ads you have to potential to reach out to highly targeted prospects. Think of it this way, the reason why people type something in Google is because they are searching for something, which means they are interested in what you have to sell.

2) Social Media Marketing
Facebook and twitter are useful social media platforms you can use to get the word out about your business. You can easily create a Facebook fan page or twitter account and post up interesting content related to your business so that you can create a following and allow the news about your page to spread virally.

3) Search Engine Optimization
The works similar to Google AdWords Advertising, except that traffic is free. There are many free sources of information on search engine optimization where you can learn and apply in your business websites such as SeoMoz.org.

4) Direct Response Marketing
Direct response marketing is related to the use of offline marketing methods to get visitors to visit your home business website. This can be done by mailing flyers, brochures, postcards or nifty gifts like bookmark which subtly promote your business or create a sense of curiosity in your prospects.

5) Recommendations
Almost every industry, big or small uses this technique to create more targeted prospects for themselves. Basically, all you have to do is ask a previous customer who bought or did not buy anything to refer a few friends who might be interested in your product. This referral can be in the form of word of mouth, an email, or sending them a link to your blog or website.

There are many more marketing methods you can employ for your home based businesses. If you really want to grow your business and take it to the next level, the key is to implement as many strategies as possible and not just rely on one source of traffic or prospects.