Understanding the benefits of Backing and Top Material

Backing is usually made of cotton or polyester fabric, which helps absorb moisture and liquids like grease or cooking oil. Top materials provide protection against stains by absorbing liquid before it reaches the surface of the fabric. Some people call this “wicking.” These two components are important for any food service worker who wants to stay protected on the job.

Back materials help keep workers safe from burns, spills, etc. They also protect clothing such as men’s and women’s chef coats and shirts from all kinds of damage that can happen in a busy kitchen environment. A good example of these types of fabrics would be Teflon backed ones. These have great resistance capabilities against staining as well as being tough enough to hold up through hot spills and even fires.

Tops provide a layer of protection over back materials. These keep the clothing fresh and clean, while also helping to absorb sweat from kitchen workers during high-pressure situations like catering events or large holiday rushes. They also help prevent stains that would otherwise happen when dealing with things like tomato sauce or red wine spills in food prep areas.

Some great tops include:

Poly/cotton blends (such as 65% cotton and 35% polyester) which are well known for their longevity and ability to be washed again and again without wearing out quickly.
Acrylic fabrics such as 70% acrylic 30% nylon which have become much more popular recently because they wick away moisture so effectively, yet still allow skin to be fresh and clean from the heat of the kitchen even after long hours at work.
Poly/spandex blends (such as 75% polyester and 25% spandex) which are an excellent choice for warm weather uniforms because they wick away moisture so well, keeping staff cool and comfortable.

The Best and Easiest Ways you can Market a Direct Mail Package

For some small businesses, it is difficult keeping your doors open every day. Small yet vital points like sales leads and customer contact information are often overlooked; falling through the cracks. Using a marketing campaign that pinpoint potential prospects with postcards, flyers, catalogs, or personalized notes is a terrific business opportunity that is easy to get started and does not cost very much.

A well-crafted direct mail package presents you with the opportunity for a cost-effective sales cycle. It includes an advertising message, presentation, special offer, a call to action and, ultimately, a deal closer. A direct mail package campaign will increase sales.

There really is no excuse why any small business shouldn’t at least try this affordable tool to introduce or market your services since it gives you the ability to measure the success of every advertising dollar spent. They are simple to produce, economical to mail and successful in the long run. It has some well-thought-out features; and it’s worthwhile to study each package component for clues to its seeming invincibility. Here is how you can get started creating your own direct mail marketing package.

  • Develop a plan for a teaser on the outside mailing envelope. You want your overall goal to get the recipient to open the mailer and read the information provided in the direct mail package. Write a few teasers promising discounts, exclusive offers and free gift in order to create a sense of urgency for a deadline. An example of one of these teasers would be “Get a FREE MP3 player with a purchase now through the end of the month. More details inside!”
  • When drafting the letter that will be accompanying the mailer package, have it contain a motivational headline, a descriptive body of text with a call to action and finally the postscript. The headline lets you tell the recipient the most important benefit, feature or offer for them. The body of the letter should be full of details discussing its benefits, create a desire for the product with facts or customer testimonials. Generate some urgency with a no-risk guarantee and then provide a few response options. Again, briefly review the benefits and the offer either towards the later part of the letter or in the in the postscript to reemphasize this sense of urgency.
  • Include a form or card that can be used for the recipient to reply back to you immediately. Items such as postage-paid business reply cards or reply envelopes with an order form work well. Review all the product’s benefits, the offer and the guarantee information for the recipient. Don’t forget to mention continually your company name with contact information. If this reply form becomes separated and lost from the direct mail package, the recipient will still have all of the order information necessary to make a purchase.
  • Employ the use of promotional codes on the reply forms. This helps you keep track of which type of direct mail packages work best.

Factors Affecting Trends in The Forex Market

The big-daddy of all markets is the foreign exchange or forex market. And since more people are investing in it, forex market is growing at a fast pace. This market can make millionaires in seconds but it is also the most volatile market to trade in. The dynamism of this market is huge and even small news can create large ripples.

If you plan to jump in the forex arena, then you should know about the factors which affect the trends of forex market. Currency movements can be very fast and you need to know all the factors to accurately predict the right direction of the trend. This helps you make the right move at the right time. Forex trends can be influenced by three prime factors. These are mentioned as follows:

Economic Factors

Economic situation of a country can heavily influence the trends in the currency market. Economic terms like budget, foreign policy, debt etc can trigger a mass reaction which can directly affect the forex market. The economic data is released everyday and its instant reaction can be seen on the currency market.

Key economic indicators such as gross domestic product (GDP), interest rates, unemployment rate, and consumer price index help project the overall economic health of the state. This can mould the attitude of the trader. If the data is positive, naturally, the trader will invest with high spirits.

Political Factors

Politics is directly related to economy because they are the policy makers. An unstable political sector can trigger negative reactions in the market. The time of election is considered to be the most troublesome for forex markets. Quick movements are observed during elections. Even local political events may lead to change in investor’s attitude. Political factors surely have a deep impact on the currency market.

Psychological Factors

This is what drives the whole market and the investors. The speculation done by the investors is what keeps the market dynamic. Currency fluctuations depend on whether the trader wants to invest or not. If more people want to invest in the market, it will definitely result in high liquidity.

For instance, if an event has created turmoil in the region, then it is natural for the investors to invest somewhere else. They will definitely play the safe bet. It is usually, seen that when a country’s economy looks promising, then large number of investors converge on the market to trade and thus country’s currency becomes stronger.

Besides these, there are many other factors which affect the currency markets. People also tend to follow a long term trend and invest accordingly. They compare economic data over a period of time and then make their move. The foreign exchange market is highly volatile and unpredictable. If you wish to be a forex trader, then do devote time to learn the best strategies and tools required to successfully execute trades.

Be up to date with various current economic trends, both locally and internationally. An event anywhere in the world can affect the currency market. In order to reap benefits from this volatile yet lucrative market, you need to thoroughly understand the factors affecting the forex market.