How Die-Cut Postcards Can Improve Your Marketing

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques.

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember that all postcards are as successful as you make them. As a result, try and consider design, shape, style, tone and copy.

Below are a few tips that will help re-energize your marketing efforts and will help in spreading your message.

Business – Have a business that is specific to a certain type of person? Consider making it in the shape of whatever your business does. Gardeners could create postcards in the shape of gardening shears, dentists in the shape of toothbrushes, etc.

Curve your Copy – Have a really unique die-cut postcard? Then try and curve your copy around the outline of the postcard. This will be sure to leave the reader in a state of constant eye travel around the postcard while trying to read your message. Just don’t put too much copy, and include the most essential information in clear view in the center of the shape.

Mail it – How often do you get something in the mail that is die-cut? Not only is it an easy way to stand out, it is also the easiest way to distribute your postcards. In fact, many times the printer will offer direct mail services. Direct mail services allow you purchase your postcards, and then instantly mail them without even the lick of a single stamp. Simply remember that die-cut postcards usually cost a bit more to mail.

Remember, the key to determining die-cut postcard shapes is to think personalization. With some personalization, effective copy and bold statements, you are sure to stand above the rest and make the best of your marketing efforts.

Direct Mail Marketing And How To Make It Work

When it comes to marketing, one of the most potent weapons in your marketing arsenal is direct mail. This a great way to reach a large number of people for a very small cost, and when done right, it can really make you wealthy in a short period of time. If I were you, I would learn how to use direct mail to your utmost advantage today.

The costs of advertising is getting higher and higher, so you have to get creative with your marketing approach if you want to land as much customers as possible without spending a lot of money to do so. One of these ways to do this is with direct mail. If you’ve never considered using direct mail before in your business, then I think you should reconsider this decision.

There are 2 forms of direct mail marketing that you will want to use if you want to have the most success as possible in your business. These 2 techniques are well known, and many business owners are using these techniques everyday to improve their sales and profits. Would you like to know what these 2 strategies are? If you answered “yes”, then great! Here’s the first thing that you should do if you want to make direct mail work for you.

1) Standard direct mail

This is the direct mail we’re all familiar with. You have your envelopes, your sales letter, your stamps, your mailing list, and your offer that all have to be in sync with one another if you want to have the most success with your direct mail approach. Along with that, there are some “bells and whistles” that you can add to make your sales letter stand out, and also to boost response rates.

With your regular direct mail letter, there are some things that you can do to improve the responsiveness from your letters. The first thing that you can do is mail out your envelope without any words or anything that screams “bulk mail” on it. This works great if you’re using a plain #10 letter, or if your mailing an 8.5-inch by 11-inch manila envelope.

Be sure to hand address the envelopes with blue ink, and include stamps on the envelope. Both of these tips are known to boost response. Here’s another form of direct mail that you could be using in your business today.

2) Postcards

With a postcard, your message is always opened. So there’s no hurdle to get them to “open” the postcard. You will still want to use a live stamp on the postcard, so that it looks personal and looks like a friend is mailing them. But beyond all of these things, you have to make your offer the primary focus on your ad.

So on one side include your photo and how it relates to the postcard, and then on the other side, sell them on giving you a call or visiting your website for more information. If you’re mailing to a brand new prospect, you may want to generate a lead. If you’re mailing to existing customers, it’s permissible that you can sell to them via your postcard. Just give them the 1-800 number and website address to do so.

Use these tips to earn as much money as possible in your business that you can possibly handle.

Good luck with using these tips to your advantage so that you can earn more starting today.

Property Not Selling? You Need to Think Like a Marketer

America is in an unprecedented real estate crisis. If you’re a home seller, a real estate agent, or a mortgage broker, you don’t need to be told this–it’s your reality. Not being able to sell a home quickly and for what it’s worth may be threatening your financial future, your plans and dreams, your peace of mind.

Number of days on the market is up. Number of houses on the market is way up. The value of homes in many areas is in shocking decline. And new home construction is reportedly the lowest in 17 years.

In a seller’s market, little work is required to sell a home. You list it for sale; people come and look; you receive offers on it (perhaps you get two or more competitive offers); when you get one you like, you’ve probably made a tidy profit on the property.

Not so in today’s market. According to the gloomy current reality, your property may linger on the market for a year or more, and may sell for as little as half what it was worth three years ago. And that is disastrous for those who, like most people, have the bulk of their net worth tied up in their home. Many baby boomers don’t expect to retire for this very reason.

But let me tell you some really good news. Some people are selling their homes quickly and at good prices. How? Well, they know something most people don’t: in a housing market like today’s, anyone who wants to sell a house must think like a marketer. Because a home for sale needs to be promoted just like any other product.

The way you do that is by using Direct Response copy.

So if you’re a home seller or a listing agent with a property you’re serious about selling, here’s what you do: find a Direct Response copywriter. Not necessarily one with a real estate background, although an interest in real estate is helpful. Marketing is what a Direct Response copywriter does–and marketing a house is pretty much like marketing any other product. A house has features and benefits; it has something that makes it stand out from its crowded field of competitors. A Direct Response copywriter knows how to leverage what your property offers into a saleable product.

Find that copywriter and ask him or her to create Direct Response materials to sell your property. Yes, it’s that simple.

And here’s the bonus: everyone knows real estate is a commission-based business, so the copywriter you choose should be happy to receive his or her fee when you sell the property.

If you’re trying to sell property and not having much success, you (honestly) have nothing to lose. Contact a Direct Response copywriter and get that property sold.